School uniforms may all look the same, but backpacks have become one of the biggest ways children can showcase their personality. From favourite colours and playful prints to customisable accessories, school bags have become much more than somewhere to carry books.
For Back-to-School 2026, Hype introduces a new collection of backpacks, matching accessories and practical school essentials designed to combine self-expression with everyday functionality.
Leading the collection are the new Hype Charm Backpacks, featuring a perforated front pocket compatible with universal charms. Each backpack comes complete with a starter charm pack, allowing children to personalise their bag from day one, while the universal charm-compatible design makes it easy to refresh the look with compatible charms available elsewhere.
Alongside the new Charm Backpacks, the collection embraces some of the season’s biggest trends, including playful florals, bold checkerboards, camouflage and cow print. Returning favourites Pastel Pool and Multi Lightning offer a colourful option, alongside other Hype favourites including Black Lava, Blue and Green Chalk Dust, Purple and Blue Chalk Dust, Green Glow Camo and Pink Graffiti Hearts.
Designed for busy school days, every backpack features padded adjustable shoulder straps, spacious zipped compartments, an internal laptop compartment, and a mesh side pocket, while selected styles now include reflective detailing on both the front and back to help improve visibility during darker journeys to and from school.
The collection is completed with matching lunch bags, pencil cases and water bottles, with coordinating designs available across many of the backpack prints.
New for this season, the water bottle range has expanded with two new designs, including a straw bottle and an additional bottle shape, joining the existing bottle.
