MOSS continues to expand their physical retail footprint and distribution network across the UK. As many retailers scale back their physical presence, MOSS (formerly Moss Bros) has undertaken a significant business transformation, investing in brick-and-mortar retail as a critical driver of brand awareness and engagement, customer acquisition and long-term growth. Its stores have evolved beyond traditional retail spaces to become ‘one stop destinations’ where customers can experience the service first hand, access styling expertise and engage with the full breadth of the MOSS offering.
Following 19 store openings and the refurbishment of existing locations to better showcase its modern tailoring, lifestyle and casualwear collections, MOSS continues to invest in its retail estate as a key component of its long-term growth strategy. This includes the opening of flagship locations, such as its new three-floor store on Oxford Street and in Birmingham Bullring, reinforcing the brand’s commitment to delivering a premium customer experience in high-footfall locations.
Building on this momentum, the brand has announced further store openings and refurbishments, including this month’s Cheapside and Solihull stores, across the UK throughout 2026, reinforcing its confidence in physical retail as vital part of its overall strategy. They reflect MOSS’ evolving brand identity and broader product proposition which now encompasses everyday tailoring and casualwear. With a growing footprint of 113 UK stores, MOSS remains committed to delivering accessible, quality menswear through service-led retail.
“This continued investment in both owned retail and future distribution opportunities positions the brand to reach a broader customer base, increase market penetration and strengthen brand awareness. Our people are the heart of our success and the store expansions are a testament to their dedication and expertise. We’re incredibly excited about the future of Moss – despite a challenging retail environment, we’ve made bold moves to innovate and grow. Our drive reflects our belief in the strength of the MOSS brand and our vision to deliver contemporary, versatile menswear,” Brian Brick, CEO, MOSS.
MOSS has also announced its launch with M&S, introducing a curated collection of 250 styles spanning formalwear and casualwear categories. The launch is a significant milestone in the brand’s distribution strategy, enhancing its digital presence and providing access to a new large and highly engaged customer base.
The M&S partnership builds on MOSS’ successful relationships with Next and John Lewis, part of a multi-channel growth strategy designed to increase market penetration, drive incremental revenue and increase brand visibility and accessibility.
For customers, these partnerships provide greater convenience, accessibility and choice, allowing them to discover and shop MOSS products through the channels they already trust. For the business, they create additional routes to market, diversify revenue streams and support long-term, sustainable growth.
“We’re continuing to invest in the areas that matter most to our customers – our stores, our product offering and the overall service experience we provide. Every decision is focused on making Moss more accessible and more relevant for our customers,” said Ally Ewen, head of retail, MOSS.
