Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

Slazenger has unveiled the second collection of Off-Court – it’s premium fashion label

by Fiona Briggs
July 16, 2026
in Products
Reading Time: 2 mins read

SlazengerFollowing the debut of Off-Court in April 2026, Slazenger unveiled the second collection of the premium fashion label on Sunday 12th July as it continues to reimagine the brand’s 145- year sporting legacy through a contemporary fashion lens. This latest collection marks Off-Court’s first launch since Alexei Hamblin was officially appointed as Slazenger’s creative director, and further cements the label at the intersection of sport, fashion, and streetwear.

Celebrating Slazenger’s heritage and longstanding connection to British summer sport, the new 14-piece collection takes inspiration from the brand’s archive, drawing on influences from tennis, golf and classic terrace culture. Blending heritage references with modern silhouettes for a contemporary audience, the collection sports traditional plaid and houndstooth patterns whilst featuring Off-Court’s signature burgundy, navy, and cream colour palette.

Marking a milestone for Off-Court, the second collection introduces womenswear for the very first time. The debut womenswear offering includes a knitted tennis dress, a contemporary interpretation of the traditional golf V-neck sweater, a skort and a selection of elevated summer essentials designed for life beyond the court.

The menswear collection expands on the design language established in the first capsule, featuring a terrace-inspired track jacket, Bermuda-style denim shorts, graphic summer tees, and more. The hero piece for the summer capsule is the Back Page Woven Shirt featuring a cropped cut and old Slazenger newspaper advertisements, bringing the brand’s rich history and storytelling to life in a contemporary way.

Alexei Hamblin, creative director of Slazenger, commented: “This collection is where we really started digging into the depth of Slazenger’s archive. Beyond tennis, the brand has such an incredible history across British sport, and we wanted to celebrate that while introducing new product categories and womenswear for the first time. Every piece feels nostalgic but still really wearable today, and I’m excited to be bringing Off-Court back with a bang.”

Continuing Off-Court’s commitment to making premium design more accessible, the collection is priced between £40 and £90, combining elevated fabrics, thoughtful detailing and fashion-led silhouettes without compromising on offering customers best-value.

The second Slazenger Off-Court capsule collection is available exclus

Share This Article

Similar Retail News Articles:

  1. Menswear label Private White V.C. blurs line between art and fashion in L.S. Lowry inspired campaign
  2. Spanish fashion label BYAN set to open New King’s Road store
  3. Slazenger unveils first campaign created under newly appointed creative director Alexei Hamblin
Tags: Slazenger
ADVERTISEMENT

Related Posts

Tony’s Chocolonely expands portfolio with new movie-inspired Popcorn bars

Tony’s Chocolonely expands portfolio with new movie-inspired Popcorn bars

July 17, 2026

Tony’s new creamy milk chocolate Popcorn Crunch bar is packed with roasted, caramelised corn pieces...

Chilly’s raises the bar in premium hydration with launch of Series 3 Flip

Chilly’s raises the bar in premium hydration with launch of Series 3 Flip

July 16, 2026

Chilly's has unveiled the Series 3 Flip, the latest addition to its premium hydration range,...

Eden Mill launches summer in St Andrews Gin

Eden Mill launches summer in St Andrews Gin

July 16, 2026

Eden Mill has launched Summer in St Andrews, a limited edition coastal Scottish gin inspired...

Sandford Orchards

Crisp and perfectly sparkling, Sandford Orchards relaunches Katja cide

July 16, 2026

Perfectly timed for summer, Sandford Orchards has relaunched its English sparkling cider, Katja, in a...

Vamoosh

Vamoosh launches Colour Absorber Sheets 


July 15, 2026

Vamoosh, the science-led laundry care and cleaning brand known for tackling everyday washing challenges, continues...

Myprotein Clear Whey Protein Water

Nichols and THG launch Myprotein Clear Whey Protein Water

July 15, 2026

Nichols, the international soft drinks business behind the much-loved Vimto brand, has partnered with THG,...

Load More

🗞️ Trending Retail News

  • Red Bull launches Summer Edition Curuba Elderflower

    Red Bull launches Summer Edition Curuba Elderflower

    62 shares
    Share 25 Tweet 16
  • Waitrose becomes the first supermarket to move to free range cream

    64 shares
    Share 26 Tweet 16
  • Data analytics and predictive models: the science behind modern sports wagering

    66 shares
    Share 26 Tweet 17
  • Packaging entrepreneur launches Buynex B2B procurement and supply-chain platform

    63 shares
    Share 25 Tweet 16
  • July rain causes Brits to choose hearty roasts over barbecues, Ocado Retail reports

    63 shares
    Share 25 Tweet 16
  • Chicago Town launches new “Who Knew?” multi-media campaign

    63 shares
    Share 25 Tweet 16

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
nfu mutual nfu mutual
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy