Diamonds Factory, a leading destination for beautifully crafted diamond jewellery, has opened a new store in Belfast. Customers in Northern Ireland looking to design their dream engagement rings and jewellery pieces, have the opportunity to do so with expert guidance and ethical craftsmanship.
The new store marks an exciting new chapter for the brand, which has chosen the conveniently situated, Wellington Place, to introduce the brand’s renowned custom-designed approach to the city’s distinctive and eclectic shopping scene.
As with all Diamonds Factory stores, the space has been thoughtfully planned to create a serene, friendly setting where clients can browse an assortment of jewellery, ranging from traditional solitaires to alternative collections that cater to individual style.
From private consultations to tailored design guidance, the Belfast team delivers a welcoming, unique experience to guarantee every client finds a piece that perfectly matches their story.
Darragh Duggan, Regional Sales Manager for UK and Ireland at Diamonds Factory, comments:
“Belfast is a thriving, exciting city and one that we see as having huge potential for Diamonds Factory. We’ve had a showroom here for the past 18 months, and the response has been fantastic, so moving to our new store at 9 Wellington Place feels like the natural next step.
“Wellington Place is a brilliant location right in the heart of the city, and the building itself is beautiful. Belfast continues to grow and develop, with a great mix of retail, hospitality, and business, and we’re incredibly excited to be investing further in the city.
“We’re very confident that Belfast will become an important part of the continued expansion of Diamonds Factory across the UK and Ireland. We’ve already built a fantastic customer base here over the last few years, and we’re really looking forward to seeing what this next chapter brings.”












