GERARD DAREL marks a defining moment in its international expansion with the opening of its new corner flagship at 221 Regent Street, London, alongside the unveiling of its Autumn Winter 2026 campaign starring Dree Hemingway for a second consecutive season.
A PARISIAN FLAGSHIP ON REGENT STREET
Conceived as a Parisian’s London apartment, the new GERARD DAREL flagship blends French sensibility with cosmopolitan influence. Spanning 180 square metres across two floors, the space welcomes customers into a curated environment of art, vintage furnishings and artisanal objects, showcasing the Maison’s collections in an atmosphere of warmth, culture and understated sophistication.
The interior combines soft architectural lines with terrazzo, travertine, wrought iron, warm oak and elm wood, expressing GERARD DAREL’s dedication to authenticity, craftsmanship and timeless design.
The Regent Street flagship complements the brand’s established Marylebone High Street and King’s Road boutiques, offering the full collection of ready-to-wear, accessories and iconic pieces including the 24H Bag, Anna Jeans and the signature trench.
“Regent Street, with its unique blend of heritage and cosmopolitan energy, is the ideal setting to express GERARD DAREL’s effortless Parisian spirit. Our new corner flagship serves as a powerful window to the world and marks a significant step in our UK development, strengthening our connection with British and international customers who value craftsmanship, timeless style and modern femininity,” said David Maruani, Chairman of GERARD DAREL.
DREE HEMINGWAY RETURNS FOR AUTUMN WINTER 2026
Dree Hemingway returns for a second season as the face of GERARD DAREL , deepening a partnership built on shared values of natural confidence and effortless style.
Raised in Sun Valley, Idaho, Dree Hemingway grew up surrounded by nature, silence and freedom. Heir to a celebrated name and shaped by deep artistic sensibility, she later refined her craft at London’s Royal Academy of Dramatic Art. Today, her life between Paris and Los Angeles reflects a balance of structure and spontaneity, femininity and masculinity, a duality that feels instinctively at home within the world of GERARD DAREL.
A wardrobe worn with ease. Tailored men’s jackets draped effortlessly over the shoulder. Rich textures, precise tailoring, signature coats and luxurious knitwear define the season. Every silhouette is grounded in detail, attitude and timeless ease.
Dree brings the same natural confidence to the campaign as she does to the screen. From ‘Starlet’ to collaborations with Noah Baumbach and Alex Ross Perry, and most recently American Love Story. Her performances are defined by restraint, sincerity and emotional depth, qualities long shared by GERARD DAREL .
Captured through intimate moments in Paris strolling through its streets, along the banks of the Seine, the Autumn Winter 2026 campaign embodies the Maison’s timeless French elegance and effortless femininity. Together, the opening of the Regent Street flagship and Dree Hemingway’s return mark an exciting new chapter for GERARD DAREL .
GLOBAL EXPANSION AND STRATEGIC GROWTH
Building on strong international momentum, GERARD DAREL continues to expand across key global markets. The Maison has reached £137 million in turnover, delivering consistent 10% year-on-year growth, with a positive outlook through 2026.
Today, GERARD DAREL operates 250 owned boutiques and shop-in-shop locations, alongside 230 wholesale and franchise partners, reinforcing its international footprint.
The Regent Street corner flagship is a strategic milestone within this expansion, reinforcing the brand’s UK and international presence following recent flagship openings on Madison Avenue in New York, as well as in Dubai and China.
“Our vision is to bring Parisian elegance to every corner of the world while staying true to the authentic spirit of the brand,” added David Maruani.
