Introducing Soren, the latest scent in a fragrance collection inspired by moments, memories and the rhythm of London
London, September 2026 – Wax London continues its evolution beyond the wardrobe with its growing fragrance collection, introducing Soren, a new scent created to capture the quieter, more considered side of modern London life.
London is a city of contrasts. Bright mornings give way to long afternoons; hidden gardens sit behind Victorian terraces; quiet streets lead unexpectedly into lively evenings. It is this rhythm – rather than the city’s landmarks – that inspires Wax London’s approach to fragrance.
Soren reflects the moments between destinations: the streets, parks, changing light and fleeting pauses that give a city its character. Layered, understated and quietly distinctive, it joins Holm and Magna in a fragrance collection designed to evoke not a particular place, but a feeling or memory.
SOREN. RRP £110 | UK ONLY
Soren captures the quiet intensity of solitude and self-possession.
Grounded in cool air and dark woods, the fragrance speaks to unhurried moments of clarity – early mornings, open landscapes and the stillness between what was and what comes next.
The scent opens with crisp bergamot, tonka bean and citrus, before unfolding into a warmer heart of amber, spice and lavender. As it settles, soft musk, cedarwood and earthy patchouli bring depth and warmth to the composition, creating a fragrance that feels both familiar and unexpected.
Understated rather than attention-seeking, Soren is a fragrance for those who move with purpose.
TOP NOTES
Bergamot · Tonka Bean · Citrus
MIDDLE NOTES
Amber · Warm Spice · Lavender Fields
BASE NOTES
Soft Musk · Cedarwood · Patchouli
A NEW CHAPTER FOR WAX LONDON
Fragrance represents a natural extension of the Wax London world: considered, characterful and designed to become part of everyday life.
Much like the brand’s approach to clothing, the collection is less interested in passing trends than in the pieces — and now scents — people return to again and again.
With Holm, Magna and now Soren, Wax London is building a fragrance wardrobe around atmosphere and emotion: scents capable of transporting the wearer through a memory, a mood or a particular moment in time.
Because sometimes the strongest memories of a city aren’t its landmarks.
They’re everything that happens in between.
