Asian-inspired noodle brand, Urban Noodle, has expanded its range with a new duo of bouncy knife-cut Ribbon Noodles. Launched initially into Morrisons, the products tap into the growing popularity of bold Asian flavours and convenient meal solutions for one.
Available in two flavours, Spicy Korean Crispy Chilli and Japanese Sweet Shoyu, the range combines bold flavour, texture, and convenience.
The noodles are air-dried rather than fried and can be prepared in just four minutes in a pan, offering shoppers a quick and convenient warming meal option this winter. Each pack also comes with an Urban Noodle chilli crisp topper, adding an extra layer of crunch and spice to the dish.
The new range builds on the brand’s existing noodle cups which launched in Morrisons in 2025.
Mathew Potter, Brand Owner at Urban Noodle, commented on the launch: “Noodles have become a go-to for shoppers looking for big flavour without the fuss, thanks to their growing popularity on social media platforms as part of things like ‘dish up dinner’. With this range, we wanted to give the category a fresh twist, combining air-dried noodles with bold Korean and Japanese flavours and a chilli crisp into a convenient meal.”
The range is available now in Morrison’s at an RRP of £1.80 with further retailer expansion planned.
