Miniml, the UK brand on a mission to make kind-on-skin products the norm, has joined forces with CoppaFeel! to get the nation checking their breasts, one shower at a time.
To mark Breast Cancer Awareness Month, the pair have created a limited-edition Indulgent Cherry and Tonka Bean Bodywash & Bubble Bath – a bathroom staple with a serious reminder stitched right into the scent: “Check Your Cherries.”
Check your cherries
It comes as around 55,500 women and 400 men are diagnosed with breast cancer in the UK every year – yet the charity’s own research shows only around 30% of young women check their breasts monthly*. Miniml and CoppaFeel! have teamed up to close that gap by anchoring the habit to something people already do daily, rather than adding one more thing to remember.
Wrapped in bespoke cherry-print packaging carrying CoppaFeel!’s signature illustrations, the bottle is built to do some important work once it’s in the shower. The idea is simple: every squeeze becomes a visual cue, turning a routine wash into a moment of body awareness.
Kind to skin, without compromising on scent
The partnership is a natural extension of what both brands stand for. Miniml has always believed sensitive skin shouldn’t mean sacrificing fragrance or performance – CoppaFeel! has spent years finding everyday ways to make breast checking feel like a habit, not a task. Together, the two missions line up: a product people already reach for daily, doing a bit of extra work while it’s there.
Founded by Emma Tapper, Miniml makes sulfate-free products scented with 100% natural essential oils – proof that a more considered choice doesn’t mean giving up on scent. The limited-edition Indulgent Cherry and Tonka Bean Bodywash & Bubble Bath brings that philosophy to the partnership: gentle enough for sensitive skin, bold enough in scent, and designed to make checking your breasts one step easier.
Tapper. said: “We’re really excited for this partnership, as it feels very aligned to what we stand for at Miniml. The shower is usually where people would check their breasts so the partnership felt like a really natural fit. We’re all about tackling important issues with an open, informational and positive approach, and ‘Check Your Cherries’ is a great cause, showing how we can turn little actions into something which is very worthwhile and could be life saving.”
The Indulgent Cherry and Tonka Bean Bodywash & Bubble Bath is available from 1st October at minimlrefills.co.uk, Amazon and TikTok Shop, priced at £3.99, with 10% of proceeds donated to CoppaFeel!
To find out more about Miniml and its range of sensitive skin-friendly household, laundry and personal care products, visit minimlrefills.co.uk. For more information about checking your breasts and CoppaFeel!’s work, visit coppafeel.org.
