Napolina, the UK’s favourite Italian food brand, is proud to announce its partnership with ASDA’s renowned Tickled Pink campaign, to launch a limited-edition Tickled Pink Rigatoni in aid of Breast Cancer Awareness Month this October.
Napolina is transforming its iconic black packaging to pink with a special edition of its rigatoni pasta, supporting CoppaFeel! and Breast Cancer Now to raise awareness of breast cancer, promote early detection, and contribute to life-saving research.
Priced at an RRP of £1.08, the Napolina Tickled Pink Rigatoni will be available both online and in ASDA stores nationwide. For every box sold, Napolina will donate 10% of the sale price to ASDA’s Tickled Pink campaign, furthering its commitment to supporting vital breast cancer initiatives.
Jeremy Gibson, Marketing Director at Princes Group, said: “We are incredibly proud to support ASDA’s Tickled Pink campaign with this limited-edition product launch.
“The launch of Tickled Pink Rigatoni not only allows consumers to create delicious Italian dishes at home but also empowers them to contribute to an incredible cause that is making a tangible difference in the fight against breast cancer.”
Napolina’s Tickled Pink Rigatoni will feature on fixtures and end-of-aisle displays, in ASDA stores and will be accompanied with digital advertising, in support of the campaign’s key messaging ‘Every Pack, Gives Back’.
