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Home Retail News Retailer News

Dreams Q3 causes a nightmare for Somnigroup, says GlobalData

by Fiona Briggs
November 9, 2026
in Retailer News
Reading Time: 2 mins read

Following today’s release of Somnigroup’s figures for the three months ending 30 September 2026; Matt Walton, senior retail analyst at GlobalData, a leading intelligence and productivity platform, offers his view: “Somnigroup has, on the surface, recovered from last quarter’s blip (net sales fell 3.0%), with a 10.8% rebound to US$2,350.8m for its Q3 2026. But a closer look at the numbers shows a very different picture. Sales fell by 6.8% once revenue from recent acquisition Leggett & Platt was excluded, and revenue through its International direct business, which is mostly made up of the UK bed specialist Dreams, cratered, falling by over a fifth to US$159.9m, with sales at Dreams itself down 34.7%, due to difficulties in implementing a new enterprise resource planning (ERP) system. Somnigroup’s bottom line has suffered as well, with its gross margin down 2.9ppts despite plans to pass higher costs to customers, and operating income fell by 5.5% to US$297.4m.

“This collapse at Dreams has come at a time when the UK mattress market, Dreams’ core category, has remained resilient. The sector has outperformed overall furniture in Q3 2026 and has seen imports recover, growing by 8.6% in July and August combined, following a 1.0% decline in H1 2026. Shoppers are focused on their sleep health and have prioritised replacing uncomfortable mattresses, driving this outperformance. The poorly executed rollout of its new ERP system likely gave Bensons for Beds an advantage during the quarter. Somnigroup needs to address this issue quickly to maintain its position as the leading bedroom specialist in the UK and prevent fewer shoppers from considering the retailer in the future.

“Its domestic American businesses also struggled, with net sales down across both of its US segments, with Mattress Firm down 5.8% as its online channel struggled, and the rest of its North American business down 5.8% due to weaker market conditions. However, recent US figures from Wayfair (sales up 11.4%), Bob’s Discount Furniture (net revenue up 10.3%) and Havertys (sales up 4.5%) indicate that while conditions are tough, gains are still possible.

“Somnigroup has narrowed its full-year adjusted EPS guidance to US$2.85–2.95, cutting the top end from US$3.15, and growth for the rest of 2026 and early 2027 will remain challenging as consumer spending remains constrained in the UK and US. In the UK, rising fuel and food prices are putting spending power under greater pressure, along with higher energy costs in October and January as the price cap increases. The higher cost of living is forcing less affluent shoppers to defer larger-ticket items, even more essential ones such as mattresses, until later and deterring mid-market consumers from trading up. Somnigroup has aimed to fortify itself in the US by improving its premium offering and attracting those still able to make larger purchases, which should help it through this weak period.”

Similar Retail News Articles:

  1. Mattress Firm acquisition continues to work like a dream for Somnigroup, says GlobalData
  2. Dreams celebrates 225-store milestone with new Manchester opening
  3. Facial recognition in shops: smart move or privacy nightmare?
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