Launching in January 2027, NUDEA x Etam PURE FIT® is an exclusive collection of ultra-soft, seamless lingerie, combining NUDEA’s expertise in fit and comfort with Etam’s innovative fabric technology.
At the heart of the collection is the new Wireless Minimiser Bra (RRP £35), developed to gently sculpt, smooth and support the bust without underwires. Importantly, the bra is available in XS–XL with additional fuller-cup (+) options across the size range, offering a more considered approach to comfortable, supportive lingerie for fuller busts.
Crafted from an ultra-fine, stretch microfibre containing 74% recycled polyamide and 26% elastane, the collection features bonded construction for a smooth, seamless, second skin feel.
Three complementary brief styles — Tanga, Mid Rise and High Waist (£11 each) — are available in XS–XXL, with the entire collection offered in Black, Linen and Blush.
With the growing demand for lingerie that combines inclusive fit, comfort and innovative design, I thought this could make a lovely addition to your December issue, particularly the fuller-cup feature.
