Kerrygold, the UK’s fastest-growing major butter brand and number two branded block butter1, is set to build on its momentum with the launch of Kerrygold Pure Irish Butter with Olive Oil.
Made with just four simple ingredients, the latest addition to the Kerrygold range blends rich, naturally golden, Irish grass-fed butter together with olive oil, making for a smooth creamy profile, full of infused flavour and spreadable straight from the fridge.
Kerrygold Pure Irish Butter with Olive Oil comes in a convenient 200g recyclable tub and will start appearing in 335 Morrisons stores from March, followed by Asda stores across the UK during April, with more major listings expected later in the year.
Commenting on the launch of the new Kerrygold Pure Irish Butter with Olive Oil, Nicola Blackmore-Squires, Ornua Foods UK & Europe’s marketing director said: “Kerrygold Pure Irish Butter with Olive Oil is made with just four simple ingredients: 60% pure Irish grass-fed Kerrygold butter; 26% olive oil; water and a pinch of salt. It brings taste, simplicity and usability together to meet the needs of a growing number of consumers who want the convenience of a spreadable butter that not only tastes great but also has a simple ingredients deck.”
The launch of the new Kerrygold Pure Irish butter with Olive Oil comes at a time of strong growth for Kerrygold, in terms of sales, distribution and household penetration, and will reinforce a growing consumer desire to engage with the brand.
Kerrygold sales have grown by +32% in value and +14% in volume over the last year. Today it is the fastest growing butter brand in the UK with its naturally golden, deliciously creamy, Kerrygold block butter now the No.2 in the UK market. While Kerrygold Spreadable butter, launched last year, is proving to be a key driver in bringing new people into the brand, as consumers seek to experience the great taste of Kerrygold while at the same time enjoying enhanced ‘spreadability’.
The new Olive Oil variant will be featured in a comprehensive above and below the line Kerrygold master brand marketing campaign throughout 2026 which will include print and online media advertising; digital and social media activity; shopper activation and in-store point of sale.
