Tassimo, the multi-beverage pod system from JDE Peet’s, is launching a Cadbury-led festive campaign under ‘There’s a Tassimo for that’. Putting hosting and choice without compromise at its heart, the campaign shows how one machine can cater for friends and family with different favourites. Activity spans social, online video and a Bauer Media partnership across KISS and Hits Radio.
The campaign is rooted in a simple human insight: nobody wants the same drink all the time. As people move between roles and social circles, their tastes shift with their mood, the occasion and who they’re with. ‘There’s a Tassimo for that’ answers this need for variety with coffees and Cadbury favourites from one machine. During the festive season, that promise extends to hosting: guests can share the occasion without having to share the same taste.
Using playful, tongue-in-cheek creative and household-name partner brands, the campaign aims to build relevance, consideration and trial among a new generation of drinkers, while celebrating the favourites existing users love. ‘There’s a Tassimo for that’ connects this everyday versatility to occasions throughout the year.
Developed by Havas Media UK, the Bauer Media partnership reaches KISS and Hits Radio audiences as they plan, prepare for and enjoy festive get-togethers. Cadbury Hot Chocolate, Cadbury Mocha and Cadbury Pistachio Hot Chocolate take centre stage, alongside Tassimo’s wider range of lattes, cappuccinos, and americanos from brands including Costa, Kenco and L’OR.
Listeners across KISS, Hits Radio and a dedicated KISSTORY weekend takeover can win a festive hosting bundle including a Tassimo machine and Cadbury drinks. The Kmita twins and Joe Baggs & Toni Laites will bring the campaign to life through festive get-togethers with friends.
Social videos featuring KISS talent will showcase Tassimo and Cadbury in real hosting moments. The partnership complements a wider paid social and online video equity campaign developed by Wonderhood Studios, pairing everyday occasions with drinks from the range under ‘There’s a Tassimo for that’.
Lisa Fitzpatrick – marketing manager, JDE Ireland, said: “‘There’s a Tassimo for that’ starts with a simple human insight: our tastes change with our mood, the occasion and who we’re with. Our Cadbury-led festive campaign brings this to life through playful hosting moments, from Friendsmas get-togethers to family celebrations, showing how one machine can cater for everyone’s favourites. By tapping into occasions that matter to next-generation drinkers, we’re building relevance with a new target audience and encouraging them to discover Tassimo. It’s about making our variety meaningful: helping people share the occasion without having to share the same taste.”
Hayley White, strategy partner, Havas Media UK, said: “For younger consumers, hosting isn’t about creating the perfect festive party. It’s about bringing people together without the pressure. That shift created an opportunity for Tassimo to position itself as the easiest way to cater for every guest, whether they’re drinking coffee, hot chocolate or something in between.”
Matt Batchelor, Group Commercial Director, Bauer Media, said: “KISS and Hits Radio sit right at the heart of next-gen culture, and KISSTORY in particular taps into that mix of nostalgia and new traditions that defines the festive season for this audience. We’re thrilled to bring Tassimo’s variety and effortless hosting to life through our talent and across the season’s biggest moments.”
