Parent-care brand, Tommee Tippee, has announced the launch of the ‘Countdown Calendar’, the first ever advent-style calendar for expectant mums.
Featuring over £260 worth of luxury products but priced at just £29.99, the first-of-its-kind, limited-edition calendar features twelve doors to symbolise the final twelve weeks, or last trimester, of pregnancy, and brings together a curated selection of premium essentials for both mums and for when babies have been born.
The Countdown Calendar has been designed to support parents in the final weeks before their baby arrives – building anticipation and excitement with every open door in the lead up to their due date. The calendar includes six gifts specially curated to pamper parents, such as a Slip Eye Mask, Earl Of East Shinrin-Yoku, London Sock Company Simply Sartorial Socks and Dose & Co Serum Face Beads. It also features six baby-care essentials from Tommee Tippee, including its Day & Night mixed Ultra-Light Soother, and Natural Start Perfect Latch Trial Kit – a bottle feeding kit that includes two different teats to make bottle acceptance simple for parents.
What’s more, each drawer also features a simple, digestible piece of guidance from registered midwife Lily Foggan, helping mums feel more prepared, more confident, and less overwhelmed as their due date approaches.
But shoppers will have to be quick to get their hands on one, with a second drop of the limited-edition calendars available exclusively via the Tommee Tippee website from Thursday 19th November.
While it makes a meaningful Christmas present, the calendar has been designed to be gifted all year round – from a thoughtful baby shower treat, to congratulating a mum who has just welcomed their little one into the world.
Rachel Costello, Global Marketing Director at Tommee Tippee, said: “The final trimester is such an exciting time, but it can also feel overwhelming as mums prepare for their new arrival. We created the Countdown Calendar to remind expectant mums to pause and take a moment for themselves by combining luxurious gifts with trusted baby essentials and expert guidance. It’s a joyful way to count down to one of life’s biggest moments while helping families feel supported and prepared along the way.”
The Tommee Tippee Countdown Calendar will be available to purchase exclusively on the Tommee Tippee website from Thursday 19th November while stocks last.
