SHEIN X returns with a new online competition supported by the Graduate Fashion Foundation and in association with media partner Hello! Fashion. Aimed at supporting emerging fashion design talent across Europe, the competition is open to all budding designers from Europe, with the chance to win an incredible prize: 10,000 Euros to set up their label, the opportunity to sign with SHEIN to showcase their creative concept globally on the SHEIN website plus an exclusive invitation to showcase their designs at the SHEIN X Fashion Show in Paris, June 2023.
The expert judging panel consists of well-respected industry insiders and leading designers, all ready to impart their expertise, knowledge and guidance to help the designer’s development and provide the building blocks to set their career journeys in motion. The exciting panel is made up of Adrien Roberts, the International Director of Education at Accademia Costume & Moda, Italy & Chair of GFWi & International Trustee of Graduate Fashion Foundation; Irish womenswear designer Colin Horgan (whose designs have been worn by the most celebrated women in the world such as Dua Lipa and Lady Gaga) and French haute-couture designer Julien Fournié (who worked under the late Jean-Paul Gaultier at Celine and also designed tour looks for Madonna).
To enter, designers are invited to submit three full-look designs which will be judged by the panel and narrowed down to a shortlist of twenty entrants, who will then be put to a public vote via the SHEIN website to decide upon the final ten. These ten designers will go through to the next round, where the expert judges will decide the winner.
Aligning with the two year anniversary of the SHEIN X programme, the competition is running on SHEIN’s European website from January to March 2023 and will come to a close with the winner and top 10 runners-up unveiling their designs at a celebratory showcase in June. To learn more about this year’s competition please visit the webpage here: https://www.shein.co.uk/campaign/sheinxeur2023
