Wrights Chicken Balti Pies are making an exclusive three-week appearance in Tesco chiller cabinets as the retailer prepares to mark British Pie Week.
Combining a unique naan bread-inspired pastry base and cumin seed-garnished puff pastry lid with an authentic balti curry filling, Wrights’ 96 years of pie making expertise has made its Chicken Balti Pie a fan favourite in Premier League football grounds across the country for more than 10 years.
Launched for a promotional period of 22 February – 14 March including British Pie Week (7-13 March) the much-loved North West brand will be available for the first time throughout the UK with listings secured in 240 Tesco stores at a special price of £3.50 for two pies.
Commercial director Helen Bowyer said: “Wrights Chicken Balti Pies are a real favourite and we are delighted to bring our historic brand and our decades of pastry perfection to a national audience for the first time in our company’s 96-year history.
“Wrights began as a husband and wife team who created wholesome meat and potato pies to feed their neighbours and with our original family recipe, we’re continuing to make pastry like you’ve never tasted! Our 15 Wrights high street bakeries operating across Stoke-on-Trent mean we’re a real staple locally and we’re excited to now be sharing our pastry expertise and our generous fillings with the rest of the nation.”
Operating today as part of The Compleat Food Group, Wrights specialises in the manufacture and distribution of 750 product lines including sweet bakery, savoury bakery products and gastro ready meals into retail and foodservice.
