Following the overwhelming success of Cupiolo Pinot Grigio Blush, launched early last year by Accolade Wines, the brand is set to diversify and expand its portfolio with the introduction of Cupiolo Prosecco Rosé – a delicious addition in time for the summer period.
Hitting grocery shelves in August with an RRP of £11, Cupiolo Prosecco Rosé offers consumers a delightful blend of tradition and innovation. The intricately designed, elegant bottle embraces the authenticity and sophistication synonymous with Old World wine, whilst infusing a contemporary flair that appeals to modern palates.
Soft and pale pink in colour, this prosecco rosé is carefully crafted from a selection of premium Italian grapes, with delicate notes of red berries and subtle floral undertones, that promise a vibrant and refreshing flavour profile.
The effervescence of Cupiolo Prosecco Rosé positions it perfectly for celebratory occasions and social gatherings, especially during the warmer months, as consumers look for more excitement and refreshment from the category.
Bursting with bubbles, it’s ideal for barbecues, garden parties, festive events and beyond. With the sparkling wine category currently booming, valued at almost £1bn[1], it’s clear that consumers are actively seeking more premium, quality options and Cupiolo Prosecco Rosé is poised to meet this demand and set to invigorate this market further.
Liz Fall, innovation manager, Cupiolo said: “Ever since Cupiolo hit the shelves in June of last year, the reception from consumers has been incredible. Just shortly after its debut, Cupiolo’s ROS was already in-line with similar priced rosé competitors, and it’s this kind of early success that proves we’re onto something special.
“As consumers increasingly seek premium options that reflect their evolving tastes, Cupiolo Prosecco Rosé is perfectly poised to meet this demand. The striking bottle design evokes a sense of sophistication and authenticity, while its contemporary twist adds an element of excitement and freshness. By expanding our portfolio to include a sparkling varietal, we hope to delight existing fans of Cupiolo and recruit new shoppers to the category. We’re confident our latest launch will put some real fizz into retailers’ sales this summer and beyond!”
