Aldi has announced price cuts on fruit and veg products to pass savings on to its customers during the cost-of-living crisis.
Ten products are included in the price drop, from avocados, red peppers and easy peelers to staples like baking potatoes and sweetcorn. The move is the latest of hundreds of prices that Aldi has cut recently including household staples such as milk and pasta.
Shoppers will see prices drop by up to 36%, with the reductions a testament to Aldi’s commitment to offering the best value products to its customers. In recent weeks, it has lowered the price of almost 100 products.
Latest research from consumer group Which? found Aldi to be officially the cheapest UK supermarket in June for the 13th consecutive month. On a basket of goods, Aldi was the cheapest at £75.25, which was £7.42 cheaper than Tesco and £16.55 lower than Waitrose. On average shoppers save 11% on a basket goods by shopping at Aldi compared to the Big Four.
Julie Ashfield, managing director of buying at Aldi UK, said: “We know that shoppers are having to make hard choices at the moment, which is why we’re passing savings on to our customers anywhere we can.
“We know it can be difficult to access food that is both nutritious and affordable, so we recognise that lowering the costs of healthy food and veg staples like these is so important right now.
“We’re continuing to see high numbers of people switching to Aldi from every other supermarket as they look to save money and our promise remains that we will always offer straightforward, honest prices that we’ll keep low for our customers, every day.”
Full list of reduced items:
• • Sweetcorn (2pk)
• • Iceberg Lettuce
• • Baking Potatoes (4pk)
• • Radish (240g)
• • Watermelon
• • Avocado
• • Red Pepper
• • Premium Easy Peelers (600g)
• • Flat Peaches (4pk)
• • Unwaxed Lemons (4pk)
These price cuts are in addition to Aldi’s Super 6 initiative which offers fruit and veg at great value prices.
