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Home Retail News Retailer News

Aldi makes change to Too Good To Go service ahead of Easter

by Fiona Briggs
April 8, 2025
in Retailer News
Reading Time: 2 mins read

Aldi Aldi is making its popular Too Good To Go ‘Surprise Bags’ available for reservation earlier than ever before this Easter.

Customers will be able to reserve a Surprise Bag via the Too Good To Go app up to five days in advance, as opposed to the usual 24-hours, giving shoppers even more flexibility over the bank holiday weekend.

It means that shoppers in England and Wales will be able to order the Surprise Bags from Monday 14th April for collection on Saturday 19th April, ahead of stores closing for Easter Sunday.

Too Good To Go ‘Surprise Bags’ at Aldi cost just £3.30 each and contain at least £10 worth of food approaching its sell-by or use-by date.

Luke Emery, National Sustainability Director at Aldi UK, said: “We know the Too Good To Go Surprise Bags are very popular with shoppers, and with stores set to close on Easter Sunday, we’re offering even more flexibility to reserve a bargain in advance.

“We’re proud of our long-standing partnership with Too Good To Go as part of our commitment to encourage everyone to prevent food waste together. It also means our customers can save even more money when shopping at Aldi and prevent unsold food from going to waste.”

It comes as the retailer recently launched a competition giving shoppers the chance to win a year’s supply of Too Good To Go Surprise Bags.

To enter, shoppers simply need to email their top food waste tip to TooGoodToGoCompetition@aldi.co.uk before Friday 11th April. For full terms and conditions, visit: https://www.aldipresscentre.co.uk/terms-and-conditions-aldis-too-good-to-go-x-lagomchef-competition/.

In addition to its Too Good To Go partnership, Aldi’s UK stores donate surplus food to local causes year round through its long-term partnership with Neighbourly.

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