From looking good to feeling great, JD Williams Find Your Style campaign focuses on small spring updates customers can make to refresh their home and wardrobe.
Combining fashion and home products in carefully curated edits, McCall and Holden are seen sporting their favourite items from the new collection, showing their obvious camaraderie and close relationship.
Amanda models various fashion looks, starting with a beautiful Peppermint Collarless Boucle Blazer (£65.00), and White Broderie Coordinate (Shirt £3.005, Skirt £40.00).
Davina on the other hand has modelled a beautiful Nobody’s Child Starlight Dress (£79.00), Blue Tie Waist Blazer (£65.00) and Sky Blue Wide Leg Trousers (£37.00), as well as a remarkable Sage Coloured Trench Coat (£68), styled with a pair of Leather High Leg Boots (£145.00).
For the more casual look, the pair are sporting a Poplin Pocketed Shirt (£49.00) and Stone Relaxed Utility Jacket (£48.00).
Esme Stone, the head of brand at JD Williams, comments: “We are delighted to be revealing another campaign with our brand ambassadors, Davina, and Amanda. The campaign is aimed at style conscious women looking for inspirational fashion and home ideas that offer versatility without breaking the bank! Spring is all about pausing, refreshing, and enjoying special moments with family and friends. Our ambassadors, Davina and Amanda show the looks and products to make 2023 the best it can be.”
Amanda Holden comments: “JD Williams has everything in one place so you can shop for the moments that matter, whether that is hosting at home, sprucing up your space or garden or simply shopping for great fashion that fits. It doesn’t need to be boring, so discover those small updates that will help you go big this season!”
JD Williams continues to target the mid-life woman; these women are defined as being in their prime, whose family may have grown up and now have time to shift the focus back on themselves again. The online retailer has the breadth of products to support every moment and by curating collections across fashion and home, the brand can show an understanding of authentic and relatable experiences.
The spring collection is available online now. JD Williams presents a wide range of clothing in sizes from 8 – 32, accessories, homeware, electrics, beauty and more, available online at www.jdwilliams.co.uk.
