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Amazon expands grocery delivery to all customers for the first time in the UK

by Fiona Briggs
June 6, 2024
in Retailer News
Reading Time: 3 mins read

Amazon is now offering grocery deliveries to all its customers in eligible cities across the UK. Customers across the UK have a range of options to get groceries delivered by Amazon including Amazon Fresh, Morrisons, Co-op, and Iceland. For customers shopping at Amazon Fresh, there will be incredible savings for Prime members through ‘Prime Member Deals’, a new programme offering hundreds of exclusive promotions and benefits.

The announcement means that all customers in more than 100 towns and cities across the UK can now get grocery deliveries from Amazon with a choice of high-quality products from well-loved brands, retailers, artisan and local producers as well as everyday essentials and family favourites. Prime members will continue to have access to more delivery options, exclusive discounts, and free shipping, subject to minimum spend.

Prime Member Deals will launch later in June and will provide exclusive promotions on hundreds of grocery products from Amazon Fresh online and in the 20 Amazon Fresh stores in London and the southeast, meaning Prime members can access even more incredible savings on their weekly shop. Prime members will receive an additional 10% off Price Cut products in store, as well as Prime-exclusive deals online. There will also be weekly special Prime Member Deals offering as much as 50% off on a rotation of products in store and online.

All new customers shopping on Amazon Fresh (both Prime and non-Prime) can receive £15 off their first three orders above £60, valid from 6 June – 31 July  (Terms and conditions apply).

Ganesh Rao, Vice President, Amazon Fresh International, said, “Today marks a milestone for us as we extend our grocery deliveries to all Amazon customers, and we are excited for more customers to benefit from our low prices, wide selection, and fast and reliable deliveries.  We’re also offering even more savings for Prime members when they’re shopping from Amazon Fresh, giving them an additional 10% off Price Cut products in store, as well as access to Prime-exclusive deals online.”

To access Prime Member Deals, customers can browse the Prime members dedicated page on the Amazon Fresh website or simply look out for the Prime member Deals logo in Amazon Fresh shops. Online, once Prime members select an included product, the Prime discount will be applied automatically upon checkout.

In-store, the Prime discount will be applied when Prime customers checkout with the Amazon app or a debit or credit card linked to their Amazon Prime account.

Prime Member Deals are offered as an additional perk within the existing Prime membership, providing exclusive offers on groceries to millions of UK customers and free two-hour delivery on Amazon Fresh online orders above £60. This is in addition to free and fast delivery on millions of items, world class streaming of popular movies and TV shows on Prime Video, including the latest and greatest Prime Originals like Clarkson’s Farm, and live sport events, Amazon Prime Music with access to 100 million songs and offers from HelloFresh and Odeon.

Prime members receive free two-hour delivery on Amazon Fresh online orders above £60, while all other Amazon Fresh customers get a free two-hour delivery slot for orders above £80. Prime members can get free same day or next day delivery with a two-hour delivery slot subject to minimum spend (prices vary depending on retailer) when ordering from Morrisons on Amazon, Iceland on Amazon, and Co-op on Amazon, with other customers paying a minimum £3 delivery charge. Delivery is subject to availability and applicable fees / minimum order thresholds.

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