Today, Arnott’s Shapes has announced the highly anticipated arrival of one of Australia’s favourite, and most-loved, snacks to the United Kingdom, with Aussies already queuing outside Waitrose stores. Arnott’s Shapes will be available across the UK in Waitrose, Morrisons, and Ocado. With flavour you can see on oven-baked, not fried snack crackers, Brits can now enjoy and share the range of Australia’s favourite Shapes flavours – Chicken, Barbecue and Pizza.
Arnott’s Shapes arrival to the UK comes as Britain’s appetite for international flavours has never been higher as new research reveals Brits are increasingly turning to global snacks to relive holidays, discover new cultures and bring more excitement to everyday snacking. With 86% of Brits enjoy eating snacks from other countries, and 73% saying they bring food back from holidays abroad, the over 9,000 miles between Australia and the UK is officially a much shorter trip with Arnott’s Shapes now in the cracker aisle in three moreish flavours.
Big on crunch and even bigger on flavour, Arnott’s Shapes are perfect for any occasion.
- Arnott’s Shapes Barbecue is a flavoured snack cracker, with rich tangy tomato seasoning, packed with loads of herbs;
- Arnott’s Shapes Chicken is a combination of mouth-watering chicken flavour on a lightly salted, uniquely crimped cracker;
- Arnott’s Shapes Pizza brings a rich tomato & cheese flavour, inspired by a classic pizza, on a crispy base.
Combining the flavour hit of crisps with the crunch of a cracker, Arnott’s Shapes brings a bold new snacking experience to the UK. Whether it’s BBQ season, movie night or watching the football with mates, Arnott’s Shapes is your new go-to snack, packed with flavour you can see.
Jenni Dill, chief growth officer at The Arnott’s Group, says: “With warmer weather just around the corner, we knew it was the perfect time for us to introduce a new snack for Brits to enjoy. Arnott’s Shapes delivers the flavour of a crisp and the crunch of a cracker in every single bite, which is why it’s one of Australia’s most-loved snacks. From games nights and movie nights, to picnics in the park and backyard BBQs, or enjoying solo at home, Arnott’s Shapes are your new snack obsession. We know this is a snack Brits will love!”
With movie stars from Ryan Gosling, Jacob Elordi and Margot Robbie, to NFL Superbowl champion Jordan Mailata, Arnott’s Shapes is a crowd favourite, which can now be found in Waitrose, Morrisons and Ocado for RRP £2.50.




