Asda brings back vital £1 ‘winter warmer’ café initiative for the over 60’s

Asda have today announced they will bring back its popular café ‘winter warmer’ £1 meal deal to support the over 60’s this winter as they continue to face increased financial pressures during the colder winter months. Last year, half a million £1 meals were served to pensioners showing how vital this initiative is across this age group.

From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, bread and unlimited tea or coffee for just £1 in any of Asda’s 212 cafes.

Asda’s Community Champions are also inviting and encouraging many local over 60’s group and individuals to come along to their store café to use the £1 Winter Warmer meal as an opportunity to come and chat to others.

Last year, Asda’s Christmas community tracker laid bare the lack of human interaction and conversations millions of older people suffer in the run up and during the festive period, with one in 10 not sure they will speak to anyone between December 15th and January 1st and one in 10 over 60’s said they’d gone to a supermarket simply to speak to another person.

Jordan Cummings – buying manager, cafes and concessions at Asda, said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.

“Last year alone we sold over half a million meals showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”