Asda today announces its first ever charity TikTok shop, selling discounted bundle of pink products with the aim of raising awareness of the importance of breast checking during Breast Cancer Awareness Month in October.
Customers will be able to purchase the bundle from Monday 29th September at 9am (Link) before the individual products land in store or online. The bundle features nine family favourites for just £7.17 – a figure representing the 1 in 7 women across the UK who will be diagnosed with breast cancer in their lifetime.
All proceeds from the sales of the exclusive TikTok Shop bundle will go straight to Asda’s Tickled Pink charity partners, Breast Cancer Now and CoppaFeel! with the bundle expected to sell out quickly.
The branded products which have switched to bright pink packaging to mark Breast Cancer Awareness Month include, Yorkshire Tea (160 bag pack), Mr Kipling 6 Viennese Whirls (6 cakes), Nescafe cappuccino sachets (7 sachets), Chicken Super Noodles (90g), Candy Kittens Eton Mess sweets (140g) Queen Pot Noodle Chicken and Mushroom (114g), Diet Coke (330ml can), chocolate digestives (232g pack) and marmite (250g).
Across the month of October, Asda customers will also be stopped in their tracks with over 200 products from George, general merchandise and every day popular brands turning pink to disrupt the shelves including Shreddies breakfast cereal, Shloer Pink Bubbly, 30 pack of Diet coke, raspberry Jammie Dodgers, Itsu Bao Buns and Fray Bentos Steak & Kidney Pie to name a few.
Working with its suppliers, Asda have 15% of the Tickled Pink product range carrying a breast check message on pack, drinks brand 7up includes a “drink lemons, check your melons” message and household favourite Kit Kat lead with “Have a break, Have a check.”
This year is also a hugely exciting major milestone as the iconic Tickled Pink campaign hits a staggering £100 million raised over the past 29 years.
Since 1996, Asda’s Tickled Pink has stood shoulder-to-shoulder with Breast Cancer Now and CoppaFeel!*, uniting colleagues, customers, and suppliers to drive change. Funds raised have powered lifesaving research, vital education and life-changing support – helping to transform the future of breast cancer.
Emma Betts, Asda’s national charity partnerships manager said: “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink. It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items. This is an exciting year as we launch a first ever charity TikTok shop for Tickled Pink but also, it’s a celebration of raising over £100 million over the last 29 years.”
Head of FMCG at TikTok Shop UK, Matt Beane, said: ‘We are delighted to have Asda on TikTok Shop for its launch of the exclusive Tickled Pink bundle. It’s great to see so many iconic brands in one bundle turn pink for Breast Cancer Awareness Month, supporting an incredible cause.”
