Asda Express has continued to grow with the launch of two new sites this week, located in Bradford and Salford. The Bradford Express store has converted the old Hare and Hounds pub located on Toller Lane, while the latest Asda Express store in Salford is located on Norton Street, close to Salford Central train station.
The new Express stores support Asda’s ambition to strengthen its presence in high-footfall urban areas, residential neighbourhoods, and transport hubs – locations where Asda has traditionally had less of a footprint, but where demand for convenience and great value continues to grow.
Each Express convenience store offers over 3,000 branded and own-label products, catering to everything from top-up shops to lunch on the go.
Customers can get the same great value they’d expect from a bigger Asda supermarket, as Asda Express stores already match prices on certain everyday essentials – such as bread, milk, chicken fillets, beef mince, cheese and certain fresh fruit & veg - with its larger supermarket stores.
Asda has a strong pipeline of new stores also set to open later this year as part of the retailer’s commitment to offer great choice and prices that consistently beat competitor convenience stores.
Commenting on the store openings, Joseph Sutton, vice president Asda Express, foodservice and fuel, said: “We’re excited to kick off the year by opening two brand-new Asda Express stores, building on our fantastic momentum from 2025. In under five years, we’ve built a nationwide convenience estate of over 500 stores which is now outperforming the wider convenience market thanks to the combination of our great products and unbeatable value. We look forward to welcoming customers to these new stores.”
A variety of services will be coming to the stores shortly after launch, including bakery items and food to go products. To make shopping even more convenient, on-demand food delivery options such as Uber Eats, Just Eat and Deliveroo will also be available.
The new Express stores will also feature electronic shelf edge labels (ESLs) from day one, helping to simplify operations for colleagues and boost customer experience.
