B&Q has announced that its customers have raised over £1 million for charity in just five months through Pennies, the UK’s leading charity for micro-donations.
The announcement comes as B&Q prepares to expand Pennies to its stores in the Republic of Ireland from 23 November 2025.
Launched in all B&Q and TradePoint stores in June (2025), the Pennies initiative allows customers paying by card or digitally to make small contributions at checkouts to B&Q charity partners. Every micro-donation supports both the B&Q Foundation and Shelter, as well as Shelter Scotland, Shelter Cymru, and Housing Rights in Northern Ireland.
The UK rollout has been a great success, engaging B&Q’s colleagues and customers alike. In recognition of this achievement, B&Q received the Breakthrough Partnership Award at Pennies’ Annual Celebration Awards on 12 November 2025 highlighting the strength of its collaboration and impact.
These micro-donations go towards supporting creating positive change in communities – whether helping someone facing homelessness, improving community spaces, or supporting local projects that give people a safe place to feel at home.
Paddy Earnshaw, retail, property & technology director at B&Q, said: “Reaching the £1 million milestone is a huge achievement that speaks to the generosity of our customers and the commitment of our store teams. Pennies has helped us make giving back easier and more meaningful, supporting our ongoing mission to improve homes and communities across the UK and beyond.”
Alison Hutchinson CBE, CEO at Pennies said: “This is absolutely amazing and a testament to how B&Q and its customers have embraced the power of micro-donations. Every tap adds up to real change, supporting charities that help people feel safe and secure. It’s inspiring to see what can be achieved when generosity is built into everyday shopping.
