As Brits enjoy a week of hot weather, Asda has announced the launch of its new Loaded and Fruity Mini Ice Cream Tubs. The two NEW multi-packs come with two sets of delicious flavours – perfect for dishing out, on the go, or as a little pick-me-up on a sunny day.
Eagle-eyed customers and new food find groups have already spotted the tubs on Asda’s shelves, with comments under @Newfooduk’s Facebook post saying: “These are a dupe of Häagen-Dazs Fruit Minicup Ice Cream but half the price!”, “Yum, they look delicious” and “Trip to Asda needed”.*
Consisting of perfectly-sized individual portions (110ml) in a sharing box of four, there are two products in the NEW ‘mini’ range. the Loaded Ice Crem Mini Tubs include popular American-style Cookie Dough and Chocolate Brownie flavours with chunky, yummy pieces. Customers can grab the multipack with two of each treat for just £3.48, that’s just 87p per tub – unheard of at ice cream vans!
The Fruity Ice Cream Mini Tubs (4 pack, £3.48) pack consists of Mango & Raspberry and Strawberries & Cream ice creams – a refreshing set of desserts in popular fruit flavour combos. Gentle for the kids, great for quenching a hot day thirst or cleansing a post-BBQ palate, the fruit option is set to be a crowd pleaser.
Aiming to bring families the best value for money but with just-as-delicious taste and even bigger individual portions (110ml) this summer, Asda customers can save up to a huge 70% when shopping Asda’s own-brand Mini Ice Cream Tubs, in comparison to similar offerings from “so expensive” big-brand names at other retailers.
With over an 85% increase in searches for ‘ice cream tubs’ in the last week alone on Asda.com*, the ‘tub’ ice cream option proves to be a popular choice for Brits. Asda’s new Loaded Ice Cream Mini Tubs and Fruity Ice Cream Mini Tubs join the 9-line strong tubbed ice creams range at Asda, including the NEW Exceptional By Asda Ice Cream Tubs (£2.98) in Belgian Chocolate, Madagascan Vanilla and Cornish Sea Salted Caramel.
Shoppers can pick up the Mini Ice Creams in store now, and online W/C 12th May.
