To kick start its 60th birthday celebrations Asda announced at the start of the month that it will be cutting the price of its hugely popular ‘Kids Eat for £1’ café meal deal to just 60p from the 1st to 31st May.
Asda today have issued an urgent reminder to customers that it’s the last week of the 60p meals before they revert back to £1. The retailers is expected to sell over 70,000 of the 60p meals across the May half term week as families look for more help with the extra financial strain they have over the school holidays.
The initiative is available in over 205 Asda Café’s right across the month of May with over nine different meals to choose from including Penna Pasta with Meatballs, Chicken Nuggets, Fish Fingers and Margherita pizza. In addition, children will receive a free piece of fruit such as an apple, pear or banana when purchasing the hot kids 60p meal deal.
The popular meal deal was first launched for £1 in Asda back in June 2022 for kids under 16 to enjoy a hot meal in any of its 205 cafes. Since then, the retailer has served over a staggering six million meals to children in its cafes nationwide.
The kid’s café menu was originally launched to support parents across the school holidays to help manage their budgets, with the meal deal becoming a lifeline to many, and being rolled out all year round in 2023.
To support families even further, Asda announced at the start of the month that it will drop the price of the kids £1 meal deal to just 60p for the entire month of May which includes the May half term week. For example, a family who has four children can feed them all a hot meal for less than £2.50.
The initiative stands apart from the rest of the market, with no minimum spend requirements or the need to purchase an adult meal to unlock the offer.
As an alternative to a hot meal, Asda Café’s also offer a £1 cold pick and mix selection that includes a sandwich, drink and piece of fruit, the menu includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps, this will also be reduced to 60p
Ian McEvans, Vice President – Commercial Food at Asda said: “Asda has a rich heritage in supporting families and reducing our already hugely popular Kids Eat for £1 initiative to 60p is the perfect way to highlight that and to kick-start our 60th birthday celebrations.
“We know families face financial pressures when it comes feeding their children, not just during the school holidays, but all year round. We’ve served over six million meals since we first launched the initiative in 2022, proving what a lifeline it is to families across the UK, so I’m delighted that we can drop the price to 60p this May and hope to reduce some of that pressure even further.”
