Following several years of sustained growth and the successful debut of its global flagship store House of Astrid & Miyu in 2024, cult British jewellery brand Astrid & Miyu is set to further strengthen its physical retail footprint with new openings in Selfridges London and Manchester, the prestigious Bicester Village outlet, and an exciting new location for the brand, Belfast.
Much like all of Astrid & Miyu’s locations, the new stores are playgrounds for jewellery lovers, housing the brand’s complete line of stackable jewellery as well as their iconic and much beloved experiential shopping services including onsite piercings, bespoke tattoos and weldings. Astrid & Miyu spaces are designed to inspire connection, creativity, and community, inviting every customer to enjoy and participate in the unique moments that define the brand and create lasting memories and experiences.
“At Astrid & Miyu, being leaders in the experiential space is not just a goal, it’s a core part of who we are as a brand. We take immense pride in creating immersive, memorable in-store experiences that go beyond traditional retail. We want every visit to our stores to feel like a special occasion, one that leaves a lasting impression,” said Connie Nam, f ounder & CEO
