Auchan Retail Poland has launched the first fully autonomous store within its innovative
Auchan GO concept. Located in Warsaw, the new cashier-free store is open 24/7 and
allows customers to shop in an exceptionally quick, comfortable and seamless way. At the
same time, the new format features a wide product offering, that includes a range of fresh
products, standard for the Auchan brand. The advanced AI-powered solution used in the
store are provided by Trigo, the strategic partner of the project, whose technology
enables frictionless shopping and automated operations.
Poland is the first market where the Auchan Go store is fully operational for shoppers,
following successful tests of the frictionless concept in France.
“The Auchan GO concept is the latest of our solutions that we introduce to provide our
customers with unparalleled comfort and a highly personalized shopping experience,” says
Katarzyna Tokarewicz, director of transformation and projects at Auchan Polska.
“We are constantly observing how the needs of today’s consumers change dynamically, hence the
large variety of shopping paths we offer and our focus on combining digital solutions with
new concepts of brick-and-mortar stores. In the case of the Trigo platform introduced in
Auchan GO, we particularly appreciate its exceptional accuracy and reliability, as well as the
flexibility and scalability of the solution. This advanced system provides the technological
capability to efficiently digitise and automate both small and larger store formats, with
more shoppers and more product diversity. This approach fits in with our plans, as we treat
the newly opened shop as a kind of laboratory. We assume that the Auchan GO concept will
constantly evolve to meet the changing expectations of our customers. Ultimately, we plan
to open approximately 40 outlets of this type over the next few years.”
The new Auchan GO – opened in Warsaw at Kasprzaka Street 29 – is the smallest of
Auchan's retail formats. Occupying an area of 75 sqm, up to 30 customers can do their quick
and frictionless shopping, with no need to use cash registers.
The store's rich assortment offers more than 1,000 products, including drinks and snacks,
bread, dairy products, frozen food, BIO products, delicatessen, and industrial products. Of
particular note is the range of fresh produce – meat, cold cuts and fruit. Auchan GO also
offers freshly brewed coffee. More than 40% of the store's range is Auchan's private label
products, including popular Pewni Dobrego branded products.
How Auchan GO works
Before entering Auchan GO, customers simply need to swipe their payment card and
register their phone number. This can be done easily and securely thanks to a conveniently-
located terminal at the store’s entrance.
The advanced EasyOut™ Trigo system installed in the store uses specialized vision cameras
together with on-shelf sensors. With the highest accuracy, it collects data on every shopper-
product interaction undertaken in the store, generating digital shopping baskets in real time
to enable seamless checkout. Payment is made automatically just after the customer leaves
the store, with a digital receipt then sent to his/her phone.
Importantly, EasyOut™ incorporates an innovative privacy-by-design architecture, which
means that no biometric or facial recognition data are gathered or analysed by the system.
This ensures shoppers are afforded full data protection in compliance with GDPR
regulations.
“Trigo is delighted to introduce the first Poland Auchan store, supported by Trigo
technology,” says Michael Gabay, co-founder and CEO of Trigo.  “Auchan is a prominent
and forward-thinking player in the global grocery retail sector. Our inaugural store in Poland
represents a significant advancement in frictionless payment options, further elevating the
shopping experience.
“By enabling contactless card payment, we have enhanced the convenience and
intuitiveness of the shopping process for a diverse customer base. This cutting-edge solution
empowers Auchan Retail to provide an unparalleled shopping experience, resulting in
amplified sales and strengthened customer loyalty.”
Trigo’s AI-driven technology platform offers the flexibility to accommodate various grocery
formats and a full range of supermarket assortments that further underscores the
company’s recognition as a leading European supplier of advanced technology solutions that
are shaping the future of retail.
