The new “Shopper Behaviour” report released by Bambuser, the AI video intelligence and commerce platform for global brands, reveals the online shopping habits of UK consumers. The research quantifies the rising popularity of AI-based tools and video commerce, and marks the start of retail industry event ShopTalk Europe, in Barcelona, where Bambuser are exhibitors and speakers.
The survey of 1,000 respondents uncovered that 56% of UK consumers expect AI and technology to replace the social experience of physical shopping, with 74% of Gen Z also agreeing with the prediction. Interestingly, ‘Deals & Price Comparison’ were cited as the number one reason for why consumers currently use AI tools like ChatGPT for shopping.
“We are entering a new era of agentic commerce. Over the past 20 years, e-commerce has been built on a simple assumption that humans browse websites, discover products, and make purchasing decisions. That assumption is starting to change. Now, instead of searching for hours on websites or waiting for ads on social media, consumers are using AI to find bargains and inspiration. It’s faster, more convenient, and tailored.” Said Maryam Gharemani, CEO of Bambuser.
Insights on the prevalence of live shopping, a practice where shoppers watch livestreams of products being promoted or sold online, showed the format was more popular among younger British consumers with 40% of Gen Z saying they engage in the format.
A closer look at the findings revealed that:
35% of 30-44’s have tried live shopping, while 66% of all respondents say they are open to trying it
68% of respondents say that they are more likely to buy a product after watching a video
35% of respondents spend over an hour per day shopping online for clothes and beauty products
Gen Z spend the most amount of time online shopping, with 62% dedicating more than an hour per day
45% respondents have not gone shopping in-person for over a month
Earlier this year, Bambuser launched GEO Discovery, an Intelligence Layer that transforms any video into the structured data brands need to be understood, cited, and recommended across AI search engines.
It’s no longer just about producing great content, but about making that content understandable and actionable for AI. With GEO Discovery, brands ensure their products are accurately represented, recommended, and surfaced where decisions are increasingly being made” adds Bruno Giordani, Vice President of Data & Intelligence at Bambuser.
In May, Bambuser also helped ASOS launch ASOS Stylist, a dedicated conversational styling and shopping app directly inside ChatGPT. Available in the US and UK, it allows consumers to describe what they are looking for and get curated, shoppable results complete with immersive video and styling advice.
