Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has made a significant investment in the complete refurbishment and expansion of its Bracknell store, doubling its size and elevating it as a destination for luxury and Swiss watches.
Following a £1.6m investment, the newly refitted store, located on The Avenue, unveiled its impressive transformation on Friday 6 September. The expanded 956 sq. ft. shop-in-shop spaces will now feature a wider selection of luxury watch brands, including new additions OMEGA, Breitling, TUDOR, Zenith and Bremont, alongside the renowned TAG Heuer. The new store offers shoppers across Bracknell and Berkshire access to an array of the most anticipated luxury watch launches and heritage pieces.
The 2,670 sq. ft. Beaverbrooks store, which has doubled in size, features a new dedicated open-plan diamond room in the centre of the space, a first for the brand. The luxurious feature has been specially designed to enhance customer experience, with intimate consultation areas where Beaverbrooks’ team of experts will assist customers with their extra special engagement and wedding ring purchases.
As a diamond retailer with a rich heritage and a 105-year-old history, shoppers of the newly unveiled Beaverbrooks store will have access to a wide range of hand-selected, high-quality fine jewellery pieces. The committed team of experts will provide a tailored experience to those looking for the perfect diamond purchase for their requirements, and the boutique will feature an area dedicated to hosting a luxurious selection of Beaverbrooks diamonds alongside collections from Maple Leaf Diamonds.
The revamp of this retail space will see Beaverbrooks cement its position as a leading and trusted diamond, luxury watch and jewellery destination in the city and wider region. Boasting 88 stores, including 20 dedicated luxury mono-brand watch boutiques across the UK, the national jeweller has continued to expand its luxury offering over recent months.
Anna Blackburn, managing director at Beaverbrooks, said: “This investment into the future of Beaverbrooks and Bracknell is very exciting for us. The Bracknell store marks our third refit of the year, with a further three planned before Christmas. We are continually investing where there’s opportunity and driving value for the business to safeguard the future of the company.
“We are pleased to continue to position our Bracknell store as a destination for luxury and Swiss watches, particularly with the expansion of our shop-in-shop spaces. This will see iconic brands OMEGA, Breitling, TUDOR, Zenith and Bremont joining our existing TAG Heuer offering.
“We’re confident the refurbished store will be popular with customers – both new and returning – and we look forward to continuing to provide exceptional levels of customer service while showcasing our expertise and passion for luxury watches, fine jewellery and diamonds.”
Roxanne Wood, store manager at Beaverbrooks Bracknell, said: “We can’t wait to unveil our beautiful diamond collections in our luxurious open-plan diamond showroom, which is a first for Beaverbrooks. Our location is an integral part of the local shopping experience, and we are proud to be Bracknell’s destination for luxury watches.”
The refurbished Beaverbrooks store opened on 15-17 The Avenue in Bracknell on Friday 6 September. To view Beaverbrooks’ full collections, visit www.beaverbrooks.co.uk.
