Belvoir Farm, the home of delicious drinks crafted with real fruit juices and nothing artificial, is proud to announce that it will be teaming up with Alcohol Change UK, the charity behind the Dry January® challenge, to help the nation embrace mindful drinking in 2026. As the Official Mocktail of the 2026 Dry January challenge, the collaboration highlights that taking a break from alcohol doesn’t mean missing out on flavour, fun, or indulgence.
Starting from 1st January and what will be the campaign’s 14th year, the Dry January® challenge encourages participants to start 2026 feeling refreshed and clear-headed by going alcohol-free for 31 days, resetting their drinking habits in the first month of the year and beyond. Taking part comes with a range of benefits, including better sleep, more energy, improved health, and saving money1.
As the Official Mocktail of the challenge, Belvoir’s range delivers bold, authentic flavour, giving participants the full experience of a well-crafted cocktail, minus the alcohol, to enjoy every moment of their journey. At its family farm in the heart of the British countryside, Belvoir produces beautifully balanced, trend-led mocktails, made with real fruit juice and absolutely no artificial ingredients. The recently redesigned mocktail range has been developed to reflect its premium appeal, offering a sophisticated option for those seeking refined flavours without compromise.
Their award-winning Lime & Yuzu Mojito is the UK’s No.1 mocktail, blending freshly squeezed lime juice, zingy yuzu juice and a touch of garden mint, for a crisp, zesty refreshment with a gentle sparkle. The SKU offers a vibrant twist on the classic Mojito cocktail and is the perfect alcohol-free alternative for unwinding or celebrating with friends and family.
Charlotte Rogers, senior brand manager at Belvoir Farm, says: “As the UK’s #1 Mocktail Brand, we’re thrilled to support Alcohol Change UK in the new year, starting with the Dry January® challenge. At Belvoir, we’re obsessed with creating the best-tasting drinks and ensuring that everything we make stays as natural as possible – using simple, carefully selected ingredients that taste delicious. Taking part in the challenge shouldn’t mean compromising on flavour or enjoyment, and our mocktails make that easier than ever by offering a genuinely delicious alternative, made with real fruit juices and a sophisticated taste that lives up to the original cocktail.”
According to Alcohol Change UK research1, January 2025 saw 8 million Brits attempt a full 31 days off alcohol while a further 8.8 million cut down over the month, confirming that the New Year remains a time when many look to kick-start positive changes to their drinking habits to supercharge their health and wellbeing. And, with a rise in sober curiosity and mindfulness reshaping the conversation on drinking2, 2025 has seen 4.1 million fewer UK adults consuming alcohol on a weekly basis compared to 2021, with 82% stating that they wanted to reduce their alcohol intake to improve their health and lifestyle3. As the trend continues, 38% of Brits say they find alcohol-inspired soft drinks an appealing alternative4.
Danielle Houliston, Executive Director of Income and Engagement at Alcohol Change UK, said: “Every January, millions of people look to start their year on a healthier, happier footing with a month off alcohol. Those who take part in the Dry January challenge tell us that having high-quality, flavour-packed alcohol-free alternatives to enjoy makes all the difference, not just in January but in helping them decide what their relationship with alcohol looks like over the long term. That’s why we’re so excited to welcome Belvoir Farm as the Official Mocktail for 2026 and look forward to working with the team and seeing participants get stuck into their amazing range throughout their alcohol-free January and beyond.”
Together, Belvoir Farm and Alcohol Change UK hope to show that the Dry January® challenge is the opposite of restriction, it’s about rediscovery. It’s a chance to reset, reconnect, and raise a glass (of something truly delicious) to a healthier, happier start to the year. Throughout January, Belvoir will share mocktail recipes, mindful drinking inspiration and tips to keep participants feeling refreshed and motivated all month long.
To sign up and download the Try Dry app, the tool to rule your Dry January challenge, visit www.dryjanuary.org.uk.
Belvoir Farm Non-Alcoholic Lime & Yuzu Mojito
750ml, £3.65, Booths/Ocado/Sainsbury’s/
250ml can, £1.40, Sainsbury’s
250ml x 4 cans, £4.50, Morrisons & Ocado
Blends sparkling spring water, freshly squeezed lime juice, zingy yuzu juice and a touch of mint with sparkling spring water for a fresh and vibrant mocktail that makes it a great virgin swap for a traditional alcoholic Mojito. Serve chilled over ice, or with some fresh garden mint.
Belvoir Farm Non-Alcoholic Peach Bellini
750ml bottle, £3.65, Booths/Ocado/Sainsbury’s
250ml can, £1.40, Sainsbury’s
250ml x 4 cans, £4.50, Morrisons & Ocado
A delicious blend of real peach, grape and lemon juices with gently sparkling mineral water for a refreshingly rich and juicy alternative to a classic peach bellini cocktail. Serve chilled over ice, or with a slice of peach.
Belvoir Farm Non-Alcoholic Raspberry Margarita
250ml can, £1.40, Tesco/Sainsbury’s
A vibrant blend of fresh raspberry and lime juice, perfectly balanced with a hint of natural agave sweetness and enhanced with the subtle essence of natural tequila flavour to deliver a refreshing burst of flavour. Serve chilled over ice, or with some fresh raspberries.
Belvoir Farm Non-Alcoholic Pink Grapefruit Paloma
750ml bottle, £3.65, Tesco/Sainsbury’s/Waitrose/
Combining the citrus juices of grapefruit and lime with the natural sweetness of agave and a subtle Tequila-inspired essence, gives a deliciously refreshing twist on the classic cocktail. Garnish the rim of your glass with salt and a grapefruit or lime wedge for extra punch.
