Ben & Jerry’s, the UK’s number one ice-cream tub brand, is launching two new indulgent SKUs. Bohemian Raspberry is a Non-Dairy music-inspired raspberry SKU celebrating 50 years of one of the world’s most iconic songs. Ben & Jerry’s Brookies & Cream Sundae is an innovative new flavour, inspired by the flavour combination of brownies and cookies to create a brookie, bringing the bakery-favourite to the ice cream category for the very first time.
Ben & Jerry’s Bohemian Raspberry launches in partnership with Queen and celebrates the 50th anniversary of the band’s iconic song, Bohemian Rhapsody. The collaboration flavour of Bohemian Raspberry is part of Ben & Jerry’s Non-Dairy range, made with the brand’s oat-based Non-Dairy recipe. The new tub includes fudgy brownies and rich raspberry swirls tapping into the growing trend for berry and raspberry flavours which saw more than 18m searches in 2024. Proceeds from Bohemian Raspberry will go to the Mercury Phoenix Trust, which helps fund the global fight against AIDS.
Ben & Jerry’s Brookies & Cream Sundae is the latest addition to Ben and Jerry’s successful Sundaes range, which has grown +32% YoY, bringing together the ice cream innovators two most popular flavours (Cookie Dough & Chocolate Fudge Brownie) into one legendary Sundae. The new SKU features creamy vanilla ice cream packed full of fudgy brownie-style cookie dough, golden cookie swirls, and white ampersand chunks, perfectly showcasing how the best things are even better when they’re together.
Flo Howell, country business lead at Ben & Jerry’s UK, commented on the new launches: “We’re thrilled to introduce two fantastic new ice creams from Ben & Jerry’s. First up, Bohemian Raspberry is making a comeback, as a Non-Dairy flavour. We first launched Bohemian Raspberry back in 2007 after a fan’s suggestion, and what could be more rock ‘n’ roll than bringing it back to celebrate the 50th anniversary of Bohemian Rhapsody.”
Brookies & Cream Sundae embodies our belief that good things are even better together. Combining cookies and brownies was a no-brainer for us, and consumer testing showed it’s a hit.”
Like all Ben & Jerry’s products, the new SKUs are made with Fairtrade Certified ingredients including vanilla, sugar and cocoa.
Both Ben & Jerry’s Brookies & Cream Sundae and Ben & Jerry’s Bohemian Raspberry are available in the grocery, convenience and wholesale channels from this month.
