Soft drinks brand Radnor Splash has unveiled new Cherry and Summer Fruits variants to its range of still flavoured spring water.
The two new flavours add to the four existing fabulously fruity flavours in the highly successful Radnor Splash still range of 500ml bottles.
Radnor Splash sells at the rate of two units every second and is currently growing almost four times faster than the total flavoured water category and seven times faster than the market leader.
It is also growing three times faster than the rest of the soft drinks market by £ value and seven times faster than the rest of the soft drinks market by volume.
The two new flavours come in 500ml bottles in different formats to suit all channels including a retail six pack and 24 bottle food service packs. Radnor Splash bottles are 100% recyclable and made from 30% recycled plastic.
Made with Radnor Hills’ very own spring water and natural yet punchy fruit flavourings these low-calorie drinks are the perfect source for sugar free hydration.
The brand, which has been a family favourite in UK households for over 20 years, is also enjoying a new premium look with colourful tethered crystal caps.
Chris Sanders, sales and marketing director of Radnor Hills, said: “A healthy drink for all ages, Radnor Splash is one of our most exciting brands and it’s experiencing extreme growth, regularly outperforming the market.
“We’re delighted to introduce these two brilliant new flavours to our range both of which are perfect for summer.
“Summer Fruits, which evokes the taste of warmer British weather, is a highly popular flavour, while Cherry, which ranks among the top five fruit flavours in global food and beverage launches, is a trending flavour we’re launching on the back of huge consumer demand.
“Our new crystal caps bring the look of our bottles bang up to date and we expect them to appeal to a wider market.”
Other flavours in the Radnor Splash Still line-up include Lemon & Lime, Strawberry, Apple & Raspberry and Orange & Passionfruit.
The two new flavours will be launched at Food & Drink Expo at the NEC Birmingham, 13-15 April. Radnor Hills will be on stand K140.
Radnor Hills will also be showcasing Radnor Fruits Disney, Radnor Hydrate and Radnor Spring at the Expo.
