Iconic British menswear brand Ben Sherman has announced a concept pop-up retail space due to open in London on March 28. Located in the historic Coal Drops Yard in Kings Cross, the new 1,038sq ft space will stock the Signature and B by Ben Sherman collections and the brand’s upcoming limited-edition capsule collaborations.
BSI Apparel’s multi-year partnership agreement with Marquee Brands, signed last year, announced a strategic roll-out that will bring Ben Sherman back to Britain’s most notable high street locations with significant investment in mono-brand store locations and the nation’s best wholesale retail accounts. The London pop-up store will be the first of such openings, followed by flagship stores across the country, bringing new jobs and the brand’s contemporary collections to major cities throughout the year.
Tim Reid, executive vice president of fashion & lifestyle at Marquee Brands, Ben Sherman’s parent company, commented: “It’s time for Ben Sherman to be back on the coolest high streets in the country. Ben Sherman recently celebrated sixty years of an incredible legacy, ending last year with notable limited-edition collaborations in partnership with Rolling Stone and John Lennon. We look forward to positive brand expansion as we open new stores. As we head into our Year of Sport and the upcoming Olympics, visitors to the store will be the first to shop the latest collections and forthcoming collaborations.
During opening week, Ben Sherman will welcome shoppers with celebratory offers, including gift cards for the first ten customers through the door on the first five days of opening (T&Cs apply). Shoppers can refresh their wardrobes with iconic shirts, sharp summer knitwear, mod-inspired polos, and tees from the new spring-summer collection.
Regulars to the Ben Sherman pop-up store located at 76 Coal Drops Yard in Kings Cross can expect invitations to private retail events, exclusive collaboration launches and more. With summer and upcoming news about the Paris Olympics around the corner, Ben Sherman is well and truly back on the retail map.
