Bench, the iconic Manchester-based fashion brand, is gearing up to reclaim the spotlight with their Y2K-inspired ‘Revival’ collection.
Following the success of their women’s collection with Urban Outfitters early this year, Bench is set to keep the momentum going with a new collection, launching on the night that the brand celebrates its 35th anniversary.
Blending noughties nostalgia with trending silhouettes, Bench’s ‘Revival’ collection features everything from tank tops, boob tubes, cargos and denim mini skirts, officially launching online Friday 5th July 2024.
Adored by the likes of Lady Gaga, Fergie and even Lisa Rinna (Beverly Hills chic darling!), Bench cemented itself as a pop culture phenomenon in the noughties. The brand created staple Y2K pieces, including the iconic hoodie with thumb holes and the beloved BBQ jacket.
In light of a huge Y2K resurgence this year, and a fantastic reception from their Urban Outfitters range, Bench’s revival line celebrates all things ‘noughties’, from jorts to tank tops.
Speaking ahead of the collection launch, Natalie Williams, Brand Marketing Manager at Bench comments:
“Bench’s Revival collection is a celebration of where we started, and where we find ourselves 35 years later. The Y2K aesthetic is back like never before, and gave us the perfect opportunity to put a new spin on some of our classics.”
“We wanted the collection to include wardrobe staples, which have an edgy twist. The silhouettes are familiar from the noughties, but are a more modern take on the classics, combining 2024 with 2004.”
“Not only are we aiming to attract a new demographic to the brand, but we’re bringing everyone back to that era with our Revival Collection – it’s Y2K but feels enhanced and updated with a modern twist.”
“As a Manchester brand, it’s important that we debut our latest collection on our 35th anniversary event, which is taking place in the Northern Quarter on 4th July, alongside Manchester creatives.”
