The betting industry in the United Kingdom is very competitive and growing rapidly, so trying to find a good, trustworthy online bookmaker is almost an impossible task. BetZillion’s 2024 guide makes this process effortless by listing only the top betting sites that are safe, reliable, and user-focused. BetZillion is devoted to professional expertise, ensuring bettors can choose from the best UK betting sites. These sites are handpicked by experts for their competitive odds, generous welcome bonuses, excellent customer service, and expansive betting markets.
BetZillion’s recommendations cater to both novice and experienced bettors, guaranteeing a first-class betting experience. With its commitment to transparency and user satisfaction, BetZillion empowers users to find the most suitable platform for their needs.
Why bettors trust BetZillion – The ultimate platform for betting reviews and sports insights
Why bettors trust BetZillion – The ultimate platform for betting reviews and sports insightsBetZillion is the go-to platform for UK betting reviews and sports insights due to its trusted reputation and thorough, data-driven approach. It stands out by providing expert evaluations on hundreds of betting sites, ensuring each recommendation meets high standards for reliability, security, and user satisfaction. With a focus on delivering the latest sports news, predictions, and trends, BetZillion helps UK bettors make well-informed decisions, whether they’re seasoned enthusiasts or newcomers.
Owned by and founded by Sergio Collins, BetZillion was established in 2020 with a mission to empower bettors through transparency and expertise. From competitive odds and promotions to in-depth betting guides across sports markets, BetZillion offers a comprehensive resource that simplifies the betting experience, allowing users to confidently find platforms that meet their preferences and needs.
For the latest updates, BetZillion is active on Twitter @BetZillionX, keeping users informed about industry news, trends, and expert insights.
Top UK betting sites for 2024 by BetZillion
- 10Bet: Wide sports coverage with over 55 options.
- Stake: Crypto-friendly with fast transactions.
- Bwin: Strong live betting and streaming.
- NetBet: User-friendly with frequent promotions.
- talkSPORT BET: Focus on UK sports backed by talkSPORT.
- Parimatch: Excellent in-play betting, ideal for combat sports.
- QuinnBet: Frequent free bets for loyal users.
- Lilibet: Combines sportsbook with casino seamlessly.
- Goldenbet: Extensive eSports markets.
- BetGoodwin: UK-focused, specializing in horse racing.
10Bet: wide sports coverage with over 55 options
10Bet stands out for its sheer variety, covering over 55 sports with markets that appeal to every type of bettor. From football and basketball to table tennis and esports, the platform has something for everyone. Launched in 2003, 10Bet has established itself as a reliable choice for both experienced punters and newcomers. Its sleek interface, optimized for desktop and mobile, is designed for easy navigation, making it an ideal platform for those who appreciate a broad selection without compromising user experience.
Key features
- Odds and markets: Known for competitive odds, especially in football and tennis markets.
- Welcome bonus: Offers a 50% match up to £50 for new players.
- User experience: User-friendly, seamless on mobile, with real-time data and in-play stats.
- Pros: Huge variety of sports, strong in-play features, intuitive layout.
- Cons: Limited promotions for existing customers, occasional app performance issues.
Stake: crypto-friendly with fast transactions
Stake, launched in 2017, caters to bettors who prefer cryptocurrencies, setting itself apart by accepting Bitcoin, Ethereum, and other digital currencies. Its appeal goes beyond mainstream sports; Stake’s extensive esports coverage makes it a go-to for fans of games like Dota 2, League of Legends, and CS. This platform is ideal for those who value privacy, speed, and digital payment flexibility, with its user-friendly layout and a transparent, blockchain-integrated approach.
Key features
- Odds and markets: Strong odds across esports and crypto-friendly markets.
- Welcome bonus: Variable crypto bonuses based on promotions; generally high-value.
- User experience: Fast and intuitive for crypto users, with live-streaming options for esports.
- Pros: Excellent for crypto users, deep esports coverage, 24/7 customer support.
- Cons: Fewer traditional payment options, bonuses vary by country.
Bwin: strong live betting and streaming
Bwin is one of Europe’s most recognized names in sports betting, with a presence dating back to 1997. Known for its focus on European sports, particularly football and tennis, Bwin offers over 90 sports with a huge array of betting options. It’s highly regarded for its robust live betting section, featuring live-streaming on select events, making it an ideal choice for users who enjoy a combination of pre-game and in-play betting.
Key features
- Odds and markets: Competitive odds on football, especially for major European leagues.
- Welcome bonus: £20 free bet for new users on the first £10 bet.
- User experience: Modern interface with an excellent live betting section.
- Pros: Long-standing reputation, great for football fans, extensive live streaming.
- Cons: Fewer promotions outside of football, may feel overwhelming for beginners.
NetBet: user-friendly with frequent promotions
NetBet has been serving UK bettors since 2001 and has established itself as a versatile platform with a balanced sportsbook and casino offering. It covers a variety of sports but excels in user accessibility with a straightforward interface that appeals to all user levels. NetBet is particularly well-suited for casual bettors looking for regular promotions, flexible payment options, and easy-to-navigate markets.
Key Features:
- Odds and Markets: Solid odds across a diverse range, especially on popular UK sports.
- Welcome Bonus: £10 free bet upon first bet of £10 or more.
- User Experience: Simple design, optimized for ease on both desktop and mobile.
- Pros: Great for beginners, broad selection of payment options, frequent promotions.
- Cons: Smaller variety of niche sports, no 24/7 customer support.
talkSPORT BET: focus on UK sports backed by talkSPORT
Partnering with BetVictor in 2022, talkSPORT BET appeals to UK sports fans with a strong emphasis on British sports like football, rugby, and cricket. Leveraging the popularity of the talkSPORT brand, this platform is built for fans who want a focused sports betting experience with easy access to UK-centric markets and exclusive talkSPORT promotions. Its no-nonsense approach makes it particularly appealing for fans who prefer a more straightforward betting experience.
Key features
- Odds and markets: Best for UK sports, particularly football and rugby.
- Welcome bonus: £10 free bet on a £5 qualifying bet.
- User experience: Clean and user-friendly with mobile-friendly features for live updates.
- Pros: Strong focus on UK sports, exclusive football promotions, easy to use.
- Cons: Limited international sports coverage, fewer payment methods.
Parimatch: excellent in-play betting, ideal for combat sports
Parimatch, a globally recognized betting site, has made significant strides in the UK market. Known for its focus on live betting, Parimatch offers a highly interactive experience with numerous in-play markets, particularly on football, basketball, and combat sports. With a well-designed mobile app, Parimatch is a top choice for bettors who value real-time updates and the thrill of live action. It’s ideal for fans of combat sports like MMA and boxing, which receive special attention in terms of coverage and promotions.
Key features
- Odds and markets: Competitive odds on live events, especially football and MMA.
- Welcome bonus: £30 in free bets upon a first bet of £5.
- User experience: Engaging mobile experience with real-time notifications and in-play stats.
- Pros: Strong live betting interface, exclusive combat sports promos, highly responsive mobile app.
- Cons: Limited pre-game markets compared to other platforms, fewer options for non-sports betting.
QuinnBet: frequent free bets for loyal users
QuinnBet has steadily grown in popularity in the UK due to its generous bonuses and promotions geared toward frequent bettors. With an emphasis on British and Irish sports, particularly horse racing and football, QuinnBet attracts punters who enjoy local leagues and racing events. The platform is known for its user-friendly design and regular free bet offers, making it a great choice for budget-conscious bettors.
Key features
- Odds and markets: Excellent odds for horse racing and UK football leagues.
- Welcome bonus: Up to £10 free bet if your first bet loses, plus 50 free spins.
- User experience: Clean, user-friendly interface with regular bonuses displayed prominently.
- Pros: Generous promotions for existing customers, good coverage of British sports, strong loyalty program.
- Cons: Limited global sports markets, live streaming is not available.
Lilibet: combines sportsbook with casino seamlessly
Lilibet is an up-and-coming platform that combines a strong sportsbook with an extensive casino, catering to a wide audience with varied interests. With a particular focus on European sports, it offers solid football markets and competitive odds on major leagues. The website’s design is clean and simple, making it ideal for bettors who enjoy an easy-to-navigate platform with a strong mix of sports and casino options.
Key features
- Odds and markets: Competitive odds across major European leagues and events.
- Welcome bonus: 100% match up to £100 for sports betting.
- User experience: Simple and effective layout, optimized for quick navigation between sports and casino.
- Pros: Great mix of sports and casino, competitive bonuses, well-organized interface.
- Cons: Limited coverage of niche sports, fewer ongoing promotions.
Goldenbet: extensive eSports markets
Goldenbet offers a unique experience with its mix of traditional sports betting and eSports focus. It’s popular among UK bettors who enjoy a broader range of betting options, including eSports and virtual sports. The site’s straightforward design and comprehensive market range make it an appealing choice for those interested in exploring a diverse set of sports, from football and tennis to emerging markets like eSports and virtual games.
Key Features:
- Odds and markets: Solid odds on traditional sports and one of the best for eSports markets.
- Welcome bonus: 100% up to £50 for new players.
- User experience: Modern interface with easy access to eSports and live betting.
- Pros: Excellent for eSports fans, simple and clear navigation, good variety of promotions.
- Cons: Limited features for experienced bettors, lacks extensive options for live streaming.
BetGoodwin: UK-focused, specializing in horse racing
BetGoodwin is a UK-focused sportsbook known for its emphasis on horse racing and football, particularly popular among punters who prefer traditional UK sports. It provides a straightforward betting experience without excessive features, making it a good choice for users who prioritize simplicity and reliability. BetGoodwin stands out for its frequent racing promotions, catering to bettors who enjoy betting on British and Irish races.
Key features
- Odds and markets: Strong odds on horse racing and British football.
- Welcome bonus: £10 risk-free bet on first losing bet.
- User experience: Simple design with an emphasis on horse racing markets.
- Pros: Excellent for horse racing enthusiasts, reliable customer service, easy to use.
- Cons: Limited sports variety beyond UK events, lacks comprehensive live betting features.
How BetZillion selects the best bookmakers in the UK
In order to offer the most accurate recommendations, the BetZillion team uses a stringent review process, meticulously analyzing each UK betting site to determine if it suits the needs of today’s bettors. BetZillion’s criteria focus on the following key areas:
- Competitive odds: BetZillion focuses on the websites that provide the best lines for popular sports and big events so that bettors can get the most bang for their buck.
- Payment security: All the payment methods of every site are carefully examined for how fast, reliable and secure they are, and PayPal, Visa, and Skrill are some of the best ones because they are quick and safe.
- Customer support: Reliable support is essential, and BetZillion assesses bookmakers based on their available channels—such as live chat, email, and phone support—ensuring users can access assistance when needed.
- Mobile compatibility: Mobile betting is becoming more and more popular and BetZillion makes sure that each site is optimized for not only desktop computers but also mobile devices, which makes it easy for the bettor who is on the go.
- Responsible gambling tools: BetZillion values bookmakers that prioritize player welfare, selecting sites that offer responsible gambling resources like self-exclusion options, spending limits, and helpful betting controls.
BetZillion’s detailed analysis ensures that each recommended betting site provides a secure, enjoyable, and reliable experience, empowering UK bettors to place their wagers.
A word from Sergio Collins, founder of BetZillion
At BetZillion, we believe that a truly great bookmaker is one that puts the needs and well-being of its users first. Our detailed reviews and analyses ensure that every platform we recommend not only delivers competitive odds and features but also upholds transparency, security, and responsible gambling practices, – says Sergio Collins, Founder and CEO of BetZillion.
BetZillion’s thorough evaluations ensure UK bettors have access to safe, reliable, and feature-rich betting platforms tailored to their preferences, empowering them to bet confidently and responsibly.
Key betting markets covered by BetZillion
One of the most important factors in BetZillion’s selection process is the breadth and depth of sports markets available. UK bettors expect extensive coverage across a wide range of sports, and BetZillion’s recommended betting sites provide this in spades. From popular leagues to niche events, each selected bookmaker offers diverse options, enabling bettors to enjoy a personalized experience that meets varied interests and betting styles.
- Football: Football betting is fundamental in the UK, and BetZillion’s picks cover leagues such as the Premier League, UEFA Champions League, La Liga, and Serie A. Bettors can access markets like match outcomes, over/under goals, handicaps, and individual player props, ensuring comprehensive options for both novice and seasoned fans.
- Horse racing: With daily races from UK and international tracks, horse racing is a staple of BetZillion’s recommended sites. Markets typically include win, place, each-way, and forecast/tricast options, with special offers often available for major events like the Cheltenham Festival and Grand National.
- Tennis and cricket: Both sports enjoy significant coverage, with tennis featuring bets on the ATP, WTA, and Grand Slam events, including options for set betting, player totals, and outright winners. Cricket markets cover international test matches, T20 leagues, and The Ashes, with bets on total runs, wickets, and player specials.
- Niche sports: Recognizing the interest in sports beyond the mainstream, BetZillion’s selected bookmakers provide markets for darts, snooker, and eSports like CS and Dota 2. This diversity offers bettors an expanded range of betting experiences, catering to a broad spectrum of preferences.
| Sport | Leagues & Events | Popular Bet Types | Additional Features |
|---|---|---|---|
| Football | Premier League, UEFA Champions League, Serie A | Match outcome, over/under, handicaps | In-play betting, cash-out, player props |
| Horse Racing | Cheltenham, Grand National, daily races | Win, place, each-way, forecast/tricast | Special offers, live streaming for major events |
| Tennis | ATP, WTA, Grand Slams | Match winner, set betting, total games | Live stats, cash-out, player stats |
| Cricket | The Ashes, T20 leagues, international test matches | Total runs, wickets, match winner | In-play markets, score predictions |
| Niche Sports | Darts, Snooker, eSports (CS , Dota 2) | Match winner, handicaps, over/under | Unique markets, live streams for select events |
BetZillion’s recommended sites offer these markets with the flexibility that allows UK bettors to explore a full range of sporting events and bet types, from the most popular leagues to emerging, dynamic sports, ensuring everyone finds the betting experience that best suits their interests.
Sign-up offers and free bets by BetZillion top UK betting sites
One of the main draws of online sports betting is the variety of bonuses and promotions offered. BetZillion’s top betting sites in the UK feature some of the most enticing welcome offers and ongoing promotions in the industry. Highlights include:
- Deposit matches: Many top sites offer a 100% match on the first deposit, giving new users more funds to explore the platform.
- Free bets: Allowing new users to place risk-free bets on popular sports like football and horse racing.
- Loyalty rewards: Programs that reward regular bettors with free bets, cashback, and other perks.
- Event-specific promotions: Enhanced odds and special offers during major tournaments, such as the Premier League season or Grand Slam events.
BetZillion emphasizes the importance of reading terms and conditions for each offer, as they often come with minimum odds requirements or wagering limits, ensuring bettors get the most value out of these generous promotions.
Payment methods: fast deposits and withdrawals
One of the hallmarks of a great betting site is its ability to offer fast, secure, and convenient payment methods, and BetZillion carefully reviews this aspect when selecting top UK bookmakers. A seamless banking experience enhances the overall user experience, allowing bettors to focus on their wagers without concerns about deposit delays or withdrawal issues. BetZillion’s top-rated UK betting sites ensure that players have access to a range of reliable and flexible payment options, from traditional bank cards to the latest digital wallets.
| Payment Method | Deposit Speed | Withdrawal Speed | Security | Fees | Ideal For |
|---|---|---|---|---|---|
| Visa/Mastercard | Instant | 1-3 business days | High | Low/None | Casual and regular bettors |
| PayPal | Instant | Within hours | Very High | Low | Fast withdrawals and secure deposits |
| Skrill/Neteller | Instant | Within hours | High | Low/Variable | Frequent bettors needing fast processing |
| Bank Transfer | 1-3 business days | 3-5 business days | High | Low/Variable | High rollers, larger transactions |
| Paysafecard | Instant | Not available | High | None | Private, secure deposits |
| Bitcoin/Ethereum | Instant | Instant/Varies | Very High | Low/Variable | Crypto enthusiasts, anonymous transactions |
To sum it all up, BetZillion’s handpicked sports betting sites provide a streamlined and sophisticated payment experience with the customer in mind, meaning easy deposits and fast payouts. Through the use of secure, dependable payment methods, the best bookies accredited by BetZillion make it easy for UK bettors to manage their money, ensuring a hassle-free, fun-filled betting experience.
Summary: why bettors can trust BetZillion
BetZillion is the trusted resource for UK bettors, offering top-rated online bookmakers, extensive market coverage, and valuable bonuses. Each recommended site undergoes a rigorous review process to ensure safety, reliability, and quality.
Key features like the Bookmakers Comparison Tool, User Account for personalized recommendations, and the Ask an Expert option make BetZillion stand out. Whether you’re new to betting or an experienced punter, BetZillion ensures a seamless and secure experience, providing fast payments, unique markets, and expert insights for confident and hassle-free sports betting.
