Beyond Meat® has announced the launch of Beyond Steak® pieces into Sainsbury’s this September.
From 24th September, shoppers will be able to add Beyond Steak Pieces to their Sainsbury’s baskets for the very first time. Launching in 248 stores nationwide – and coming soon to Ocado – the expansion makes it even easier for consumers across the UK to enjoy a delicious, convenient plant-based protein swap for their mealtime favourites.
Made from plant-based ingredients, Beyond Steak pieces are designed to deliver the juicy, tender bite and delicious taste of premium beef steak pieces but with the nutritional and environmental upsides of being plant-based.
Full of flavour, low in saturated fat and with 24g of protein per 100g, Beyond Steak is also highly versatile and works in many cuisines and dishes from wraps to tacos, curries and stir-fries.
One of Beyond Meat’s most exciting innovations to date, Beyond Steak was awarded the highest accolade – Platinum - at the 2024 Plant-Based Excellence Awards for its great taste and high protein and low saturated fat benefits.
“We’re delighted to be launching Beyond Steak® into both Ocado and Sainsbury’s stores this September – reaching millions of new plant-curious customers across the UK,” said Ellie Stevens, Head of Brand at Beyond Meat, “Beyond Steak delivers on both nutrition and taste. Packed with flavour, just as versatile as animal steak, and with the added benefit of being low saturated fat and high in protein – making it a great addition to any meal. No sacrifice required”.
The Beyond Steak pieces can be found in both Ocado’s and Sainsbury’s chilled sections for an RRP of £4.50.
Jacob Burnley plant-based buyer from Sainsbury’s added. “We’re delighted to add Beyond Steak to our unbeatable plant-based selection at Sainsbury’s. Known for their great tasting products, Beyond Meat delivers on flavour no matter if you are a carnivore, plant-based or flexitarian”.
From 8 October, Tesco will additionally expand distribution of Beyond Steak pieces, increasing availability into stores nationwide. The product first launched in Tesco in May 2025.
