Following the success of its Price Freeze promotion in December, Bidfood, one of the UK’s leading foodservice providers, is giving customers another way to save with its new Your Favourites cashback offer, running throughout March and April 2026.
In an industry currently facing rising food and energy costs, tight margins, and ongoing supply chain pressures, operators are under more pressure than ever to maintain profitability while delivering consistent quality to customers. This initiative continues Bidfood’s commitment to helping them manage costs, providing up to £100 cashback on a specially selected range of popular products.
The “Your Favourites” cashback offer helps ease these challenges by reducing the cost of essential and popular purchases, allowing businesses to protect their margins and focus on delivering exceptional service.
The promotion features almost 140 products, spanning everyday essentials and customer favourites across multiple categories. Many of these products featured in Bidfood’s recent Price Freeze promotional campaign.
The scheme enables operators to continue benefiting from great value on the products they rely on most, while helping them effectively navigate the ongoing pressures facing the foodservice sector.
Katie Sillars, head of commercial growth initiatives at Bidfood, said: “After the positive response to our Price Freeze promotion, we wanted to give operators another way to make meaningful savings on the products they use every day. With ongoing cost pressures and cautious customer spending, this cashback offer helps operators manage their budgets without compromising on quality or choice.
“It’s a practical way to manage food costs, allowing businesses to reinvest in their teams, menus, and customer experience. Every bit of support counts when planning ahead and keeping operations running profitably, and we’re proud to help our customers continue delivering great value to their own customers.”
