Bingley-based fashion retailer Damart is expanding its UK business into stores, building on its membership with Associated Independent Stores (AIS), which was announced in October last year.
As part of this exciting retail expansion, Damart is opening an in-store concession with AIS member Atkinsons of Sheffield, an independent department store, on 3rd March 2025. The retailer has also secured concessions with British Garden Centres, with three stores launching in Morpeth, Gloucester and Rugby, beginning with Morpeth on March 1st 2025. Many more locations across the UK are in the pipeline.
Alison Fisher, trading and merchandise planning director at Damart said: “We are very excited to announce our expansion into stores in 2025. This is part of a new era for Damart UK and a successful build on our membership of AIS, as we work with members to broaden their offering to the 55+ female customer.
“In addition, working with British Garden Centres taps directly into our customer base, as we know there is perfect synergy with their customer and ours. We’re looking forward to having our customers be able to touch, see and feel our range in store, so they can fully experience the quality and dedication to detail, and try on a range of inspiring looks.”
Damart has primarily been a catalogue and online business and currently has one physical store at their Bingley headquarters. Expanding into physical stores will enable customers to engage with the retailer in a way that is not possible online and in print, significantly reinforcing its brand appeal.
For further information on Damart and to shop the range, visit www.damart.co.uk.
