Biotiful Gut Health, the UK’s leading kefir brand, have announced yet another sporting partnership, this time having been selected as the ‘Official Gut Health Partner’ of the British Judo team.
Ahead of the 2024 Paris Olympics, Biotiful Gut Health will become a core part of the nutritional preparation for each member of the judo team representing Great Britain, providing further evidence of the growing understanding of the intrinsic link between good gut health and sports performance.
Biotiful Gut Health will work closely with the team’s coaches and nutritionists to support each team member’s diet, with their range of Kefir products, all of which contain high levels of natural protein, billions of live cultures and have no added sugar.
Vince Lawson, chief marketing officer, Biotiful Gut Health, commented: “In recent months Biotiful Gut Health has partnered with a number of professional sporting outlets including premier league club, Wolverhampton Wanderers FC and Gloucester Rugby Club. And now, we add the brilliant British Judo team to that list. We are so thrilled to support the team in the coming months as they prepare to represent the country at the 2024 Paris Olympics. We’ll be cheering them on all the way! ”
Commenting on the partnership, Philip Sharma-Woodland, Elite Performance Nutritionist for British Judo said;
“For me, as a Performance Nutritionist, it’s a great benefit to have all our athletes consuming probiotics in order to have a healthy digestive and immune system, ensuring the athletes nutrition supports their hard training. What’s great about Biotiful in particular is the quality, with no artificial flavours or sweeteners, but they still taste great.”
For over a decade, Biotiful Gut Health has been perfecting Kefir products based on an authentic 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they hold over 60% market share with their Kefir Drinks and now have the most comprehensive range of natural Gut Health products in the market. Biotiful has been instrumental in growing the UK Kefir Category from its infancy to nearly £100m today and is now the second fastest growing yogurt band in the overall market over the last twelve months.
