Biscuiteers, the UK’s original hand-iced biscuit company, announces a new partnership with Nespresso, creating bespoke biscuits as part of its Alpine Chic Festive
campaign, which are on sale in selected boutiques across the UK and Ireland, including London’s Regent Street.
Taking inspiration from Biscuiteers’ own Après Ski tin, the biscuits are designed around Nespresso’s Festive collection, including the Vertuo mug and limited-edition Seasonal Delight Spices coffee capsule. Other designs include a pair of skis and googles in a nod to the holiday theme, using a festive colour palette of red, cream, brown and gold.
The Nespresso x Biscuiteers collection is available in a bespoke medium tin, a large letterbox and three individual letterbox options with co-branded packaging, in select Nespresso UK&I boutiques, including London’s Regent Street, Bluewater, Glasgow, Trafford Centre, and Dublin, and at www.nespresso.com/uk.
In addition, Biscuiteers has created large-scale biscuit structures for each of the above boutiques, with the largest collection being at London’s Regent Street, where the biscuit builds can be seen both inside the boutique and also in the windows to delight and attract shoppers.
As part of the partnership, Biscuiteers is also co-hosting a series of events with Nespresso, including a VIP client icing class, as well as an influencer event to launch the partnership, which took place on Thursday 2nd November. The event featured a mixologist who created Nespresso martinis and a biscuit icing class with a group of 16 influencers including: @keziacook (177k followers), Alice Fevronia (171k followers) @emilytierneyofficial (112k followers) and @somewhatperfect (101k followers). The event had a combined reach of 1M+.
Harriet Hastings, founder & MD of Biscuiteers, comments: “Partnerships have become an increasingly important part of our business as more brands and retailers are recognising the power of biscuits – and in particular, bespoke designs – to attract customers and enhance their marketing activity. We are delighted to work with Nespresso to bring some biscuit magic to their festive campaign and we have loved creating the five incredible biscuit structures for their boutiques across the country.”
Anna Lundstrom, CEO of Nespresso UK and Ireland, comments: “We are delighted to launch our partnership with Biscuiteers, combining the artistry of their beautifully hand-crafted biscuits with the exceptional taste of Nespresso coffee. Together, we have created a truly indulgent and unforgettable experience for our customers as we bring a touch of Alpine Chic to the UK and Ireland this festive season.”
The partnership with Nespresso further builds on Biscuiteers’ growing wholesale business, which grew at +320% last year.
