Bob, the world’s first hard refillable body wash, is expanding its range with three new applicator colourways and a new body variant, The Ordinary Man. The range expansion follows a successful launch year in 2025, during which the brand sold over 61,044 products and gained 13,825 soap-scribers.
The three new colourways, including orange, blue and green, are designed to appeal to even more consumers, combining function with personalisation. Giving customers more choice, the orange and blue applicators are now available to purchase from the Bob website, with a new green applicator to launch in February. Featuring Bob’s signature medical grade bristles engineered to activate and enhance the Bob bar lather, the applicator aids users to exfoliate, scrub and clean the skin with ease. The refill system means a naked Bob bar can be reloaded in seconds, and the lid, when securely placed, forms a waterproof and protective case ensuring that Bob can come on any adventure.
Michael Brennan, co-founder of Bob, said: “From day one, we’ve prioritised listening to our community. In our first year, customer feedback has been central to how we refine our products and respond to real user challenges. We will continue to keep our community front of mind as we grow and expand our product range.”
In response to this feedback, Bob has also partnered with a new UK-based manufacturer to reformulate its Bob bars for an enhanced high-lather formula, and launch two new scents. These include The Ordinary Man, which features a Citrus Musk fragrance (Lime & Patchouli scented), and The Modern Man, (Almond & Tonka Bean scented). The Bob soap bars deliver a deeply nourishing cleanse and elevate the shower experience. The new scents will be available, alongside the original scents, from 25th January 2026.
Bob’s new innovations reaffirm the brand’s commitment to sustainability, convenience, and premium performance, reinforcing its position as a pioneering brand in the refillable body care category. The new products will be available to purchase direct to consumer at welcometobob.com as part of The Shower Pack, RRP from £15.00 when you soapscribe, or as soap refill packs of two bars, RRP starting from £7.00 per month
