Boots is turning up the volume on hair growth and Bouf is here to take control!
Co-founder & CMO, Rachael Wilde, created Bouf after trialling the technology and seeing powerful results. She recognised its potential and set out to build the brand, bringing it to market through careful research, development and design.
Alongside Rachael is Bouf’s ambassador, Indy Clinton. Indy has been part of the Bouf journey from the very beginning. What started as testing quickly turned into trust, as she saw real results and became a natural part of the Bouf family. A mum and creator who’s dealt with thin hair her whole life, Indy brings genuine lived experience to the brand.
Together, they’ve built a brand rooted in credibility, authenticity and cultural relevance – helping propel Bouf to rapid success, with the hero tonic selling one every minute in Australia.
£21.95
Powered by Bouf’s FGF5 hair tech, this non‑greasy tonic strengthens each strand, visibly thickens the hair, and nourishes the scalp to support healthier growth and visibly boost density from root to tip. Perfect for every day use so if you are struggling with thinning hair this tonic is like magic in a bottle!
With hair growth dominating beauty conversations right now, Bouf has arrived at Boots at the perfect moment – delivering real science, real results and a brand consumers already trust. Built on patented technology and total honesty, Bouf delivers visible results, not empty hype. And what truly sets the brand apart isn’t just what’s in the bottle, but the women behind it.
