Borough Broth Company; known for their premium organic bone broths that can be sipped as a nourishing drink or used as a cooking staple, has announced an exciting new listing in Waitrose stores this October.
Founded in 2015, Borough Broth is on a mission to bring the benefits of homemade bone broth to everyone without the need to simmer bones for hours on end. Since its conception Borough Broth has gone from strength to strength; with stockists such as Ocado, Planet Organic, Wholefoods, Abel and Cole and now Waitrose. This strategic retail expansion marks a significant milestone in award-winning Borough Broth’s journey as it introduces two exceptional products – Free Range Organic Chicken Bone Broth and Grass-Fed Organic Beef Bone Broth – to Waitrose customers.
Updating broth for modern appeal
Traditionally used to make the most of ingredients and ensuring that every part of the animal has been utilised, broths and stocks have long been part of food culture around the world and have been heralded for their healing and nourishing properties. Borough Broth’s bone broths offer a unique blend of tradition and modernity. Whether it’s sipping a nourishing mug of soup, slurping a bowl of noodles in broth, or simmering on the stove in a stew, Borough Broth’s bone broths offer a versatile experience. Their broths have wide-ranging appeal with consumers from those seeking the warmth of tradition to those looking for contemporary culinary innovation or anti-aging benefits.
Nurturing health through innovation
Expertly simmered for 24 hours using organic ingredients and British Spring Water, Borough Broth’s easy-to-use pouches encapsulate depth of flavour and nutritional nourishment. Bone broth has been used for centuries to soothe the body and support the immune system, while nutritionists have long hailed the benefits of bone broth; glycine to support sleep, collagen to slow the aging process, gelatine for gut health and amino acids for joints, immunity and inflammation. The naturally occurring electrolytes also make it a great choice pre or post-workout.
Ros Heathcote founded Borough Broth in 2015 after discovering the benefits of introducing bone broths into her lifestyle. Ros set out to create an equally delicious and nourishing bone broth without the need for bones simmering in the kitchen all day. After being picked up by Selfridges and then a hugely successful listing with Ocado, Borough Broth have dominated the broth category and a considerable part of the soup category too, going on to secure further listings with Whole Foods Market and Abel & Cole.
On the Borough Broth launch into Waitrose, Ros Heathcote commented: “Entering Waitrose is a milestone for Borough Broth, it perfectly aligns with our mission to bring our passion for taste and well-being along with convenience to a wider audience. Our customers love a slow-cooked traditional broth but appreciate the convenience of a ready-to-use pouch. Afterall, why go to the trouble of cooking with quality, organic, fresh ingredients, and then adding a crumbly salty stock cube with zero nutritional benefits? We’re well positioned to capture the booming market for functional, nourishing foods including the keto and paleo diets as well as the rising trends for collagen boosting foods and gut health.”
Commitment to quality and sustainability
From ingredients to packaging and everything in between, sustainability is at the heart of Borough Broth. In 2021, they became a certified B-corporation and continue to look at how they can strive to make a difference, whilst also supporting British farmers. Borough Broth makes the broth in a purpose-built London-based kitchen and pledges to use only whole ingredients, organic meat and bones from Soil Association Organic Farms and ensure that any food waste from the process of making the broths is either composted or used as biofuel.
Wellness in every sip
As they venture into Waitrose, Borough Broth is sharing their vision: to nurture not only bodies but also minds and souls. A sip of Borough Bone Broth invites consumers to pause, savour the moment, and immerse themselves in the comfort of warming bone broth. The brand’s dedication to sourcing only the highest-quality organic ingredients and dedicating a full day to simmering is a testament to their commitment to taste and quality.
Waitrose will be stocking Borough Broth’s 324g pouches of Free-Range Organic Chicken Bone Broth and 324g Grass-Fed Organic Beef Bone Broth from 4 October in stores across the country.
