Borough Broth, the UK’s leading brand in organic, slow-cooked bone broths, is using a tailored Invoice Finance facility from eCapital to support its national expansion and product innovation.Founded in 2015 by Ros Heathcote, Borough Broth began as a side project in her kitchen while she was working full-time in data analytics. After discovering the health benefits of bone broth for gut health, skin, and allergies, Ros started making it regularly at home – laying the groundwork for what would become a fast-growing challenger brand in the UK wellness food space.
“I was buying bones from my local butcher and making broth weekly; it just became part of my life,” said Ros. “When I found out those bones were usually thrown away, I saw a real opportunity to create something sustainable, healthy and genuinely delicious.”
Fast forward ten years, and Borough Broth is now stocked in Tesco, Sainsbury’s, Waitrose and Ocado. The company has built a strong reputation by prioritising taste and quality – sourcing ingredients only from British organic farms – firmly establishing itself as a trusted name in the UK’s premium food sector.
As with many fast-scaling consumer brands, growth brought fresh financial pressures. With long retailer payment terms and production demands rising, Borough Broth needed greater financial flexibility to keep pace. To unlock capital and maintain momentum, the company turned to eCapital.
“For a business like ours, which has grown organically over ten years, invoice finance has been fundamental,” commented Ros. “It gives us access to funds as soon as we invoice, which means we can reinvest immediately into production, packaging and innovation – without waiting weeks or months to get paid.”
Invoice Finance allows businesses to access working capital tied up in unpaid invoices, helping them manage cashflow, meet supply chain needs, and fund future orders. For Borough Broth, this flexibility has supported every stage of its expansion and development.
“eCapital took the time needed to really understand our business. And not just the numbers, but the pace and pressures of the food and drink world,” added Ros. “They’ve always been responsive, and that support has been invaluable as we’ve scaled.”
Liz Smith, Relationship Manager, eCapital, adds: “Borough Broth is exactly the kind of ambitious, founder-led business we love to support. Ros and the team have built something truly special – pioneering a new category and educating the market about functional nutrition. They needed funding flexibility to capitalise on the growing demand they’ve created without giving up control of their vision. It’s been incredibly rewarding to support them through this exciting growth phase, and we’re excited to continue backing their journey as they scale further.”
Borough Broth continues to see strong demand across its retail channels and remains focused on expanding its footprint in the UK while exploring potential for international growth. With flavour, quality and sustainability at its core, the brand is poised for its next phase – and backed by a funding partner that understands the journey.
