B&Q, the UK’s leading home improvement retailer, has appointed Laura Karsunky as Director of Retail Media as it continues to strengthen its commercial proposition.
The appointment supports B&Q’s ambition to deliver more relevant experiences for customers, while enabling suppliers and brand partners to engage more effectively with B&Q customers.
Laura joins B&Q from Amazon, where she spent more than a decade in senior leadership roles. With over 20 years of experience spanning media, advertising and technology, she brings a wealth of commercial and industry expertise to the position.
Her appointment comes at a pivotal time for the business, with increasing demand from suppliers and brand partners for retail media solutions. Laura will play a key role in shaping the next phase of B&Q’s Retail Media offering, strengthening its commercial proposition and expanding its digital advertising and media capabilities.
Virginia Wakefield, e-commerce director at B&Q, said: “Retail Media is a key strategic priority for B&Q, helping us deliver more relevant experiences for customers while creating greater value for our supplier and brand partners. Laura’s appointment comes at an important time as we continue to evolve our proposition, and her extensive experience will be instrumental in shaping the next stage of our growth. I’m delighted to welcome Laura to the team and look forward to seeing the impact she’ll make.”
Laura Karsunky, director of retail media at B&Q, said: “I’m thrilled to be joining B&Q at such an exciting time for the business. There’s a real opportunity to build on the strong foundations already in place and continue developing a Retail Media proposition that creates value for both customers and our supplier and brand partners. I’m looking forward to working with the team to drive the next phase of growth.”
