Internet viral, British skincare brand helloSKIN has secured a retail listing with Harrods, marking a significant milestone for the fast-growing beauty business.
Female-founded and launched from an East London living room, helloSKIN has quickly built a reputation for its innovative dissolvable hydrogel masks, which are designed to dissolve in hot water after use, helping to reduce beauty waste without compromising on performance.
The brand’s collection is now available in-store at Harrods and will soon be available online, bringing its sustainability-led skincare concept to one of the world’s most prestigious retail destinations.
The listing follows a period of strong momentum for helloSKIN, which has secured a national TV advertising campaign, multiple industry awards, and placements with leading retailers. The move into Harrods reflects growing demand for beauty brands that can combine efficacy, innovation and sustainability.
Founded in 2023, helloSKIN is on a mission to challenge traditional single-use skincare with high-performance products designed for modern consumers. Its hydrogel masks dissolve in hot water in under 10 seconds after use, leaving no sheet mask waste behind.
The Harrods range includes helloSKIN’s bestselling eye masks, with further innovations planned for 2026, including the launch of two new products.
Key facts:
• British, female-founded skincare brand
• Started from an East London living room in 2023
• Award-winning dissolvable skincare concept
• Hydrogel masks dissolve in hot water after use in under 10 seconds
• Available now at Harrods
• Winner of multiple beauty industry awards, including British Beauty Awards and Vegan Beauty Awards
• Winners of £100,000 national TV advertising campaign with Channel 4
