British travel brand Antler will open the doors to its UK flagship store at 100 Regent Street, London on 21 April 2026. Marking the brand’s first standalone UK store under its new ownership, the opening represents a significant milestone in Antler’s journey and global retail expansion strategy.
The opening of 100 Regent Street also marks the introduction of the Antler Monogram, a new brand code that represents a significant evolution in Antler’s visual identity. Created from the interlocking geometry of Antler’s brand mark, the monogram marks a new chapter in Antler’s journey from luggage maker to lifestyle brand.
MONOGRAM
The monogram was developed through an in-depth design process that studied form, light and shade, drawing inspiration from British modernist artists such as Henry Moore and Barbara Hepworth. The Antler stag logo, which represents over 110 years of heritage, forms a geometric print designed to be endlessly repeated and contrasted.
Launching in a palette of Antler’s signature green, archival coral and warm white, the monogram will debut at 100 Regent Street. A flagship exclusive monogram collection will be available at launch, including packing cubes and a cashmere scarf, throw and candle with wider product applications to follow in the coming months.
The monogram launch will be amplified through a multi- channel rollout, including a social first CGI campaign, out-of-home presence across London and a physical activation mailer, extending Antler’s new brand code and visual language of the flagship into the city.
The CGI campaign positions the city as a stage for movement, discovery, and travel, with Antler at the heart of it. Set across iconic locations surrounding Regent Street, the activation follows different modes of transport as they move through the capital – from e-bikes to on foot, buses to black cabs. Launching first in Piccadilly Circus, a global symbol of energy and visibility, the campaign establishes a powerful sense of place, quite literally putting Antler on the map as it opens the doors to its new home on Regent Street.
Monogram Packing Cubes
Antler’s famous packing cubes reworked in the monogram print – a bold iteration of the ultimate travel hack. Available in a pack of four with extra strong compression zips.
Cashmere Scarf
100 REGENT STREET EXCLUSIVE
Crafted in soft, lightweight cashmere, the scarf introduces the Antler Monogram as a subtle, wearable expression of the brand that balances spring layering with understated design.
Available in Light Grey and Camel
Cashmere Throw
100 REGENT STREET EXCLUSIVE
Designed to bring comfort and familiarity to moments of rest, the cashmere throw is a flagship exclusive investment piece. Finished in the Antler Monogram, the throw reflects Antler’s transition into the lifestyle space.
Available in Light Grey and Charcoal
Shared Worlds Scented Candle
100 REGENT STREET EXCLUSIVE
Developed as Antler’s signature store scent, ‘Shared Worlds’ features notes of seagrass, iris and warm sandalwood to create a calm, layered scent inspired by the British coastline and quiet rituals of travel.
